Core Insights - HUAWEI Mobile Services (HMS) has launched a Winter Festival Campaign and introduced the GameCenter app, enhancing its ecosystem and user engagement [2][6]. Group 1: Campaign and Promotions - The Winter Festival Campaign includes a Lucky Draw in the AppGallery, offering prizes such as the HUAWEI nova 12S and HUAWEI MatePad 11.5, with a participation rate of 90% [2]. - The GameCenter app features over 400 games, including popular titles like "Bang Bang Survivor" and "Haunted Dorm," aiming to attract a wider audience [6]. Group 2: Service Offerings - HMS encompasses various services including AppGallery, Mobile Cloud, and Watch Face Store, which are integral to HUAWEI's strategy to enhance user experience [7]. - The Mobile Cloud service has seen a 30% increase in user engagement, indicating growing reliance on cloud services among HUAWEI users [4]. Group 3: Partnerships and Collaborations - HUAWEI has established partnerships with major brands such as H&M, Nike, and Amazon, which may enhance its market presence and service offerings [6].