Core Insights - The digital marketing industry in China is experiencing significant growth, with the market size expected to reach approximately 1.2 trillion RMB by 2025 and 4.8 trillion RMB by 2030, despite challenges faced by brands due to intense competition for traffic [3][4] - The rise of the HarmonyOS ecosystem, which has captured an 18% market share in the smartphone operating system market, presents a new opportunity for brands to escape the cycle of traffic competition and regain growth [4][9] - The gaming industry is facing increasing user acquisition costs, with a reported 86.6% year-on-year increase in spending on user acquisition for the top 100 mobile games in the first half of 2025, while user retention and conversion rates have not kept pace [6][14] Industry Challenges - Brands are struggling with resource misallocation and declining conversion efficiency due to a focus on traffic competition, leading to a paradox where market growth does not translate to individual brand growth [3][4] - The e-commerce sector is experiencing a disconnect between traffic costs and profits, with high public traffic costs eroding already thin margins, while private traffic engagement is hindered by platform barriers and user attention fragmentation [6][14] - Various industries, including finance, tourism, and lifestyle services, are in need of innovative solutions to address unique user value challenges and break free from traditional traffic-driven models [6][14] Solutions and Strategies - The "Whale Harmony Dynamics" initiative aims to provide tailored solutions for five key industries: gaming, e-commerce, finance, tourism, and lifestyle services, enhancing commercial growth logic within the HarmonyOS ecosystem [8][17] - The transition from a "traffic mindset" to a "value mindset" is emphasized, with a focus on understanding user intent and leveraging data science to create a comprehensive digital life map for brands [10][11] - The implementation of AI-driven insights and decision-making processes is set to transform marketing strategies, allowing for real-time data feedback and a shift from traditional advertising to contextually relevant service delivery [11][12] Growth Methodology - A replicable growth methodology is proposed, focusing on deep user insights, precise scene engagement, and long-term asset management, aiming for continuous user interaction throughout their lifecycle [14][15] - Case studies demonstrate the effectiveness of this methodology, such as the gaming industry example where targeted strategies led to a 48% increase in conversion rates and significant user engagement [14][15] - The Whale Harmony Dynamics initiative is positioned as a bridge between developers, users, and the commercial value ecosystem, leveraging AI and data science to build sustainable competitive advantages for partners [16][17]

Core Insights - HUAWEI Mobile Services (HMS) has launched a Winter Festival Campaign and introduced the GameCenter app, enhancing its ecosystem and user engagement [2][6]. Group 1: Campaign and Promotions - The Winter Festival Campaign includes a Lucky Draw in the AppGallery, offering prizes such as the HUAWEI nova 12S and HUAWEI MatePad 11.5, with a participation rate of 90% [2]. - The GameCenter app features over 400 games, including popular titles like "Bang Bang Survivor" and "Haunted Dorm," aiming to attract a wider audience [6]. Group 2: Service Offerings - HMS encompasses various services including AppGallery, Mobile Cloud, and Watch Face Store, which are integral to HUAWEI's strategy to enhance user experience [7]. - The Mobile Cloud service has seen a 30% increase in user engagement, indicating growing reliance on cloud services among HUAWEI users [4]. Group 3: Partnerships and Collaborations - HUAWEI has established partnerships with major brands such as H&M, Nike, and Amazon, which may enhance its market presence and service offerings [6].

Core Insights - The article emphasizes the transformative impact of AI technology on daily life, highlighting its evolution from a mere tool to a partner in various tasks [6][21] - The AppGallery Awards 2025 serves as a credible guide for users to discover innovative applications and games within the HarmonyOS ecosystem, enhancing user experience and engagement [4][22] Group 1: AI Technology and User Engagement - AI is becoming a digital companion for younger generations, with over 60% of youth using AI daily for tasks like generating presentations and organizing meetings [6][12] - The AppGallery Awards 2025 will showcase applications that excel in user experience and innovation, helping users navigate the crowded app market [4][22] - The integration of AI tools in daily activities allows users to focus on creativity and emotional engagement rather than repetitive tasks [6][21] Group 2: AppGallery and HarmonyOS Ecosystem - AppGallery aims to present a curated selection of applications, distinguishing itself from traditional app stores by focusing on quality and user experience [4][22] - The awards will highlight six outstanding applications that leverage HarmonyOS 6 capabilities, providing users with a seamless experience [4][22] - The HarmonyOS ecosystem facilitates the integration of various applications, enhancing their functionality and user interaction [7][20] Group 3: Cultural Trends and Social Dynamics - The rise of abstract culture among youth, facilitated by AI tools, reflects a shift in social interaction and creative expression [9][10] - Young people are increasingly using technology for emotional support and mental wellness, with AI applications providing companionship and therapeutic benefits [13][14] - Outdoor activities are gaining popularity among urban youth, supported by technology that enhances navigation and planning for such experiences [16][17] Group 4: Gaming Trends - The "search and extract" gaming genre has gained mainstream popularity, with over 22 new games adopting this model in 2025 [19][20] - The gaming ecosystem within HarmonyOS has expanded significantly, with over 20,000 games available across multiple platforms [20][21] - The gaming experience is characterized by high-risk, high-reward scenarios, appealing to players seeking excitement and strategic challenges [19][20]

Core Insights - Huawei's HarmonyOS ecosystem is transitioning from "usable" to "well-used," with significant support from partners leading to historical growth in user engagement and developer collaboration [1][4][6] Group 1: Event Overview - The HarmonyOS user growth event held on December 16, 2025, in Beijing gathered over 200 developers and partners from various industries, focusing on the AppGallery's developer services and user growth solutions [1] - Huawei's Terminal Cloud Application Ecosystem BU President Cheng Qi emphasized the importance of collaboration with developers for achieving high-quality user growth in 2026 [1] Group 2: AppGallery Developments - The launch of the AppGallery Growth Engine includes features like appointment publishing, search optimization, and data services to enhance app visibility and transaction success rates [3] - AppGallery's attribution services provide insights into download sources and user engagement, replacing physical packaging and ensuring accurate attribution matching [3] Group 3: Ecosystem Growth and Opportunities - The HarmonyOS ecosystem has established a positive feedback loop among technology, scenarios, and data, creating unprecedented growth opportunities for developers [4] - New user growth solutions introduced include enhanced promotional methods and AI-driven content delivery, aimed at improving user experience and reducing disturbances [4] Group 4: Developer Engagement and Recognition - The AppGallery Awards 2025 showcased award-winning applications and games, highlighting the commitment of developers to optimize their HarmonyOS experiences [4] - The ecosystem's transformation from "usable" to "well-used" reflects the dedication of developers and the potential for future innovation within the HarmonyOS landscape [4] Group 5: Ecosystem Maturity - The number of devices running HarmonyOS 5 and 6 has surpassed 27 million, with over 10 million registered developers, indicating a more mature and vibrant application ecosystem [6] - The HarmonyOS ecosystem represents not only a technological upgrade but also a redefined approach to user growth and business logic [6]

Core Points - Huawei announced the AppGallery Editors' Choice Awards 2025, recognizing groundbreaking applications and games that transform the mobile technology landscape [1][2] - The awards highlight outstanding titles from a dynamic group of global and local developers, selected through a rigorous evaluation process focusing on downloads, innovation, storytelling, design, accessibility, and seamless user experience [2][3] - AppGallery aims to strengthen its position as a trusted platform for users to discover and download a wide range of popular global and local applications while supporting developers focused on creativity and exceptional experiences [3][4] AppGallery Overview - AppGallery is one of the top three app stores globally, offering a wide selection across 18 categories, including navigation, news, and social media, while providing high-quality applications and innovative experiences [4][8] - The platform has received the "Best App Store" award at the Pocket Gamer Mobile Games Awards in 2024, reflecting its commitment to excellence [4] Awards Highlights - Jaime Gonzalo, Vice President of Huawei Mobile Services in Europe, emphasized the celebration of outstanding innovations and user-focused design through the AppGallery Editors' Choice Awards 2025 [5] - The list of top applications includes: - Best Apps: Telegram, Opera Browser, Viber Messenger - Best Social and Lifestyle Apps: Badoo, Truecaller, Meteored Weather Radar - Best Travel and Mobility Apps: Trip.com, Omio, Bolt - Best Financial Apps: Revolut, Curve, BonusFla - Best Entertainment Apps: VLC for Android, Deezer, myTuner Radio [5] Best Games - The best games recognized in the AppGallery include: - Best Game: Epic Seven – Smilegate - Best Action Game: Standoff 2 – AXLEBOLT LTD - Best RPG: Summoners War: Sky Arena - Best SLG: Evony: The King's Return - Best Trending Game: Asphalt Legends – Gameloft [8]

Core Points - Huawei announced the winners of the 2025 AppGallery Editors' Choice Awards, highlighting innovative applications and games for the second consecutive year [1][2] - The awards recognize creativity, design, and user-centric brilliance, reinforcing AppGallery's position as a trusted platform for discovering and downloading popular applications [3][4] Summary by Categories - **Best Applications**: Notable winners include Telegram, Opera Browser, and Viber Messenger [6] - **Best Social Networking and Lifestyle Apps**: Winners include Badoo, Truecaller, and Meteored Weather Radar [6] - **Best Travel and Mobility Apps**: Recognized apps are Trip.com, Omio, and Bolt [6] - **Best Financial Apps**: Winners include Revolut, Curve, and BonusFla [6] - **Best Entertainment Apps**: Notable mentions are VLC for Android, Deezer, and myTuner Radio [6] - **Best Games**: Epic Seven, Standoff 2, and Summoners War: Sky Arena were highlighted as top games in their respective categories [8]

Core Insights - Huawei announced the winners of the AppGallery Editors' Choice Awards 2025, highlighting groundbreaking applications and games that transform the mobile device landscape [1][2] - The awards recognize outstanding titles from a diverse pool of global and local creators, evaluated through a rigorous assessment process focusing on downloads, innovation, storytelling, design, accessibility, and user experience [2][3] Company Positioning - AppGallery solidifies its position as a trusted platform, enabling users to easily discover and download popular global and local applications, showcasing creators who provide comprehensive support and focus on creativity [3][4] - As one of the top three global app distribution platforms, AppGallery offers a wide selection across 18 categories, including navigation, transport, news, and social media, ensuring high-quality applications and innovative experiences [4][9] Awards and Recognition - Jaime Gonzalo, Vice President of Huawei Mobile Services in Europe, emphasized the company's commitment to supporting creators and delivering exceptional app choices and experiences for loyal users [5] - The AppGallery Editors' Choice Awards 2025 recognized various categories, including best social and lifestyle apps, travel and mobility apps, and financial apps, with notable winners such as Revolut [6][8] Notable Winners - Best applications included Telegram, Opera Browser, Viber Messenger, and others, while the best games featured titles like Epic Seven, Standoff 2, and Asphalt Legends [7][8]

Core Insights - Huawei announced the winners of the AppGallery Editors' Choice Awards 2025, highlighting innovative apps and games that are transforming the mobile landscape [1][2] - The awards recognize creativity, design, and user-centric brilliance within the AppGallery ecosystem [1][3] Awards Overview - The AppGallery Editors' Choice Awards 2025 is in its sixth edition, featuring outstanding titles from a diverse pool of global and local developers, evaluated based on downloads, innovation, storytelling, design, accessibility, and seamless user experiences [2][3] - AppGallery positions itself as a trusted platform for users to discover and download a wide range of popular global and local apps, while also supporting developers with comprehensive full-stack support [3][4] AppGallery Features - AppGallery is among the top three global app stores, offering a wide selection across 18 categories, including navigation, transport, news, and social media [4][8] - The platform emphasizes high-quality applications, innovative experiences, and strong support for developers worldwide, contributing to its recognition as "Best App Store" at the Pocket Gamer Mobile Games Awards 2024 [4] Developer Support - Jaime Gonzalo, Head of Huawei Mobile Services in Europe, expressed commitment to supporting developers and providing users with an exceptional app selection and experience [5] Award Winners - Best Apps: Telegram, Opera Browser, Viber Messenger [5] - Best Social & Lifestyle Apps: Badoo, Truecaller, Meteored Weather Radar [5] - Best Travel and Mobility Apps: Trip.com, Omio, Bolt [5] - Best Financial Apps: Revolut, Curve, BonusFla [5] - Best Entertainment Apps: VLC for Android, Deezer, myTuner Radio [5] - Best Game: Epic Seven – Smilegate [8] - Best Action Game: Standoff 2 – AXLEBOLT LTD [8] - Best RPG Game: Summoners War: Sky Arena [8] - Best SLG Game: Evony: The King's Return – Top Games [8] - Best Trend Game: Asphalt Legends – Gameloft [8]

Core Insights - Huawei announced the winners of the AppGallery Editors' Choice Awards 2025, recognizing revolutionary applications and games that transform the mobile landscape [1] - The awards highlight ingenuity, design, and user-centered intelligence within the AppGallery ecosystem [1][2] Summary by Categories - The awards celebrate remarkable titles from a dynamic group of international and local developers, selected through a rigorous evaluation process based on downloads, innovation, storytelling, design, accessibility, and user experience [2] - AppGallery strengthens its position as a trusted platform for users to discover and download a wide range of popular local and international applications, while supporting developers to focus on creativity and exceptional experiences [3] - AppGallery, one of the top three app stores globally, offers a vast selection across 18 categories, including navigation, transport, news, and social media, and has received accolades such as the "Best App Store" at the Pocket Gamer Mobile Games Awards 2024 [4] Notable Winners - Best Apps: - Telegram - Opera Browser - Viber Messenger - Best Social and Lifestyle Apps: - Badoo - Truecaller - Meteored Weather Radar - Best Travel and Mobility Apps: - Trip.com - Omio - Bolt - Best Financial Apps: - Revolut - Curve - BonusFla - Best Entertainment Apps: - VLC for Android - Deezer - myTuner Radio [6] Best Games - Best Game: Epic Seven - Smilegate - Best Action Game: Standoff 2 - AXLEBOLT LTD - Best RPG Game: Summoners War: Sky Arena - Best SLG Game: Evony: The King's Return – Top Games - Best Trending Game: Asphalt Legends - Gameloft [9]

Core Viewpoint - The article emphasizes the transition from traditional AI to AI Agents, highlighting the potential of AI to become proactive executors rather than passive responders, which is expected to reshape work patterns and human-computer interaction [2][3][4]. Group 1: AI Agent Development - By 2025, the AI Agent market is projected to reach 480 billion yuan, indicating significant growth and competition for dominance in the "intelligent future" [3]. - The evolution from conversational AI to AI Agents signifies a shift towards systems that can autonomously perceive tasks, plan, and execute actions [2][3]. - The introduction of AI Agents is expected to redefine user interaction with services, moving from a model where users search for services to one where services proactively reach users based on their intentions [9][10]. Group 2: Smart Assistant Features - The AI assistant, referred to as "Xiao Yi," integrates over 4,000 AI capabilities and supports more than 300 applications, showcasing its versatility across various tasks [10][12]. - Xiao Yi operates as a system-level intelligent agent, capable of cross-device collaboration, enhancing user experience by providing seamless service delivery [12][14]. - The intent framework allows developers to simplify service integration, enabling users to enjoy a consistent and intelligent service experience across multiple devices [14]. Group 3: Meta Services - Meta services are described as innovative service forms that differ from traditional apps, offering lightweight, cross-device functionality without installation [18][19]. - These services help developers capture fragmented user attention, providing a new avenue for traffic growth within the Harmony ecosystem [19][22]. - The ease of access and integration of meta services has led to significant user growth for developers, exemplified by case studies showing up to 10 times user increases in a short period [22][23]. Group 4: AppGallery Evolution - AppGallery is evolving from a traditional app store to a curated platform, enhancing user trust through content safety and privacy management [25][26]. - The introduction of editorial curation aims to provide a more personalized and engaging user experience, helping developers gain visibility for their applications [27][30]. - The editorial recommendations have led to substantial increases in app downloads, demonstrating the effectiveness of this new distribution model [31][34]. Group 5: Harmony Ecosystem Growth - The Harmony ecosystem is positioned as a growth engine, with over 30,000 applications and meta services in development, indicating a robust expansion [38]. - The collaboration between developers and the ecosystem is breaking the traditional barriers, fostering a more integrated and user-friendly environment [38]. - The ongoing evolution of Harmony's intelligent features, such as Xiao Yi and meta services, is paving the way for a more intelligent future [38].