Strategic Partnership Strengthens Reborn’s Presence in the Caucasus Region and Aligns with Growing Regional Business Confidence BREA, Calif., July 22, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced it has signed a strategic licensing agreement with The Arjomand Group and IG International, officially marking Reborn’s expansion into the Republics of Georgia and Armenia. The agreement grants IG International exclusive rights to develop and o ...

Core Insights - Reborn Coffee Inc. has entered a master licensing agreement valued at $1.7 million with the Arjomand Group, marking a strategic entry into the MENA and European markets [1][2] - The agreement will facilitate the development of Reborn Coffee-branded retail locations and product lines in high-growth markets, supporting the company's global expansion strategy [2][3] - A milestone-based payment structure is included in the agreement, reflecting a long-term partnership commitment [3] Market Expansion - Reborn Coffee is finalizing a flagship drive-thru store at the Abu Dhabi Group's headquarters, which is a key component of its entry into the Gulf region [4] - The partnership will extend distribution to 17 hotels and several thousand corporate employees, enhancing brand visibility in the UAE [4] Company Overview - Reborn Coffee, Inc. is a California-based specialty coffee retailer focused on high-quality, handcrafted coffee experiences [5] - The company aims to redefine the coffeehouse model through premium products and technology-driven initiatives [5]

Core Insights - Reborn Coffee Inc. has signed a Memorandum of Understanding (MOU) with Tori AI to enhance operational efficiency and customer interactions through AI technology [1][4] - The partnership aims to implement smart retail solutions, including drive-thru automation and personalized customer experiences [2][4] - Reborn Coffee is positioning itself as a leader in café innovation by integrating advanced technology into its operations [5] Company Overview - Reborn Coffee, Inc. is a California-based specialty coffee retailer focused on high-quality, handcrafted coffee experiences [7] - The company is dedicated to innovation and is redefining the coffeehouse model through technology-forward initiatives [7] Technology and Implementation - Tori AI provides plug-and-play systems that will help Reborn Coffee reduce labor costs and enhance upselling through real-time data [2] - The technology includes dynamic ordering prompts, inventory automation, and personalized menu suggestions to improve customer journeys and backend decision-making [2][4] - The first AI-enhanced drive-thru location is set to launch at 5050 W Russell Rd. in Las Vegas, NV [4] Strategic Positioning - This MOU positions Reborn Coffee as a forward-thinking leader in the café industry, with plans for additional initiatives and experiential rollouts [5] - Tori AI's expertise in smart automation and environment optimization will support Reborn Coffee's goals of enhancing operational efficiency and customer engagement [6]