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FVRR vs. ETSY: Which AI-Powered Creator Marketplace Stock Has an Edge?
ZACKS· 2026-01-29 14:36
Core Insights - Fiverr International (FVRR) and Etsy (ETSY) are both creator-led digital marketplaces that connect independent entrepreneurs with global demand, focusing on digital services and handmade goods respectively [1][8] - The global AI platform market is projected to grow at a CAGR of over 39%, reaching approximately $94.3 billion by 2030, prompting both companies to integrate AI into their operations to enhance engagement and monetization [2] Fiverr (FVRR) Analysis - Fiverr operates a global freelance services marketplace, connecting businesses with independent professionals across various categories, including programming and digital marketing [3] - The demand for AI specialists is concentrated in Fiverr's Programming and Tech vertical, which accounts for about 20% of its business, driven by Dynamic Matching and Managed Services [4] - Dynamic Matching generates average order values of $2,200, with 15% of briefs exceeding $1,000, while Managed Services captures projects averaging $17,000 [5] - Despite ongoing restructuring efforts to build an AI-native organization, near-term momentum is constrained due to weak spending from small and medium-sized businesses, with expectations of flat or low single-digit revenue declines in Q4 [6] - The Zacks Consensus Estimate for Fiverr's 2025 EPS is $2.9, indicating a 21.85% year-over-year improvement [7] Etsy (ETSY) Analysis - Etsy connects buyers with independent sellers of handmade goods and vintage items, with activity concentrated in home décor and personalized gifts [8] - Etsy has implemented AI-powered personalization tools to enhance engagement, with mobile applications accounting for 46% of total gross merchandise sales [9] - However, Etsy's active buyer count declined by 5% year-over-year, and gross merchandise sales fell by 2.4%, indicating ongoing structural challenges [11][12] - The Zacks Consensus Estimate for Etsy's 2025 EPS is $1.31, reflecting a 44.26% year-over-year decline [12] Price Performance and Valuation - Over the past six months, Fiverr's shares have declined by 32%, while Etsy's shares have decreased by 5.2%, reflecting Fiverr's transition towards higher-value, AI-driven services [13] - Fiverr trades at a forward price-to-earnings ratio of 9.2x compared to Etsy's 21.8x, suggesting a valuation gap that may not be justified given Fiverr's growth in AI services [16] - Fiverr's structural exposure to high-growth AI services and upmarket momentum positions it favorably against Etsy, which faces buyer contraction and limited growth from AI initiatives [19]