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Hasbro Stock Hits 6-Year High As Company Touts ‘Harry Potter', ‘Kpop Demon Hunters', ‘Voltron' Toy Deals
Deadline· 2026-02-10 22:40
Core Insights - Hasbro's shares surged 7.5% to a 6-year high following strong fourth-quarter earnings and an optimistic outlook for 2026 [1] - The company reported a 31% increase in revenue year-over-year, reaching $1.45 billion, with adjusted earnings per share rising to $1.51 from $1.04 [1][2] - The stock has more than doubled since late 2023, when the company faced challenges and laid off 20% of its workforce [3] Financial Performance - Revenue for the fourth quarter increased by 31% compared to the same period last year, totaling $1.45 billion [1] - Adjusted earnings per share rose to $1.51, up from $1.04 in the same quarter of 2024 [1] - The company's revenue forecast for 2026 predicts an increase of 3% to 5%, exceeding analysts' expectations [6] Strategic Initiatives - CEO Chris Cocks has implemented a turnaround strategy called "Playing to Win," focusing on digital gaming and the Wizards of the Coast division [4] - The company divested its film and TV subsidiary eOne to Lionsgate in December 2023, shifting focus away from Hollywood [4] - Hasbro is leveraging licensing deals with major franchises such as Harry Potter, Kpop, and Voltron to enhance its product offerings [5] Licensing and Partnerships - Hasbro announced a multi-year deal with Warner Bros. Discovery for Harry Potter toys and games, coinciding with the franchise's 25th anniversary [5] - The licensing agreement for Kpop, a major animated film, is shared with Mattel, targeting a diverse audience [4][5] - Voltron is set for a live-action reboot, reinforcing its status as a significant collector brand from the 1970s and 80s [5]
Hasbro signs deal with Warner Bros Discovery for 'Harry Potter' toys, games
Reuters· 2026-02-10 12:37
Hasbro and Warner Bros Discovery's global consumer products division on Tuesday announced a multi-year partnership to create toy and games based on the "Harry Potter" universe. ...
Hasbro and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Partnership to Bring the “Harry Potter” Universe to Life Through Licensed Toys & Games
Businesswire· 2026-02-10 12:30
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today announced a new multi-year licensing partnership starting in 2027 with Warner Bros. Discovery Global Consumer Products (WBDGCP), making Hasbro the global primary toy licensee for the world of Harry Potter and the upcoming HBO Original HARRY POTTER series. Hasbro's innovative team will bring the Harry Potter universe to life through a range of film and HBO Original series-inspired products featuring dolls, role. ...