Strategy & Vision - Alpargatas is shifting its strategy to focus on core strengths, prioritizing financial discipline and sustainable growth[10, 15] - The company's vision is to "Inspire the world to walk a lighter path"[21] - A revamped strategy planning process aims for end-to-end alignment across Alpargatas' value creation priorities[25] Market & Portfolio - The company is refocusing on flip-flops, addressing consumer needs before expanding into new categories[49, 52] - In Brazil, the company aims to protect its leading position in the grocery channel and women's category while growing in specialized channels and men's/kids' segments[17, 60] - Havaianas International has a significant market opportunity, particularly in Italy, England, France, Spain and the USA, but needs to focus on gaining market share in flip-flops[61, 82] Operational Efficiency & Capital Allocation - The company is implementing a Zero-Based Budgeting (ZBB) approach and simplifying operations to improve efficiency and support future growth[26, 157] - Capital allocation will be more disciplined, focusing on automation and optimizing logistics[17, 136] - Rothy's has shown steady growth, with net sales reaching $226 million and a gross margin of 63.3%[144, 145] International Markets - The company aims to build a consistent international business by focusing on priority markets and executing a clusterization playbook[16, 41, 84] - In Europe, the company is addressing issues such as high prices and declining service levels, reallocating marketing budget to brand building, and streamlining operations[98, 101, 365, 371] - In the US, the company is transitioning to an own operation model and expanding distribution in mid-tier and sports/athletic channels[123, 107] Sustainability & Culture - The company is committed to operating according to circular economy principles, reducing the impact of operations, and promoting diversity, inclusion, and local development[597] - The company has invested R$76 million between 2003 and 2024 through the Alpargatas Institute to create opportunities for communities[598]