Core Viewpoint - Happy Belly Food Group Inc. has successfully executed a definitive agreement for the sale of Holy Crap Foods for $1,000,000 CAD, which will allow the company to unlock value and reinvest in its QSR portfolio, focusing on higher margins and return on invested capital (ROIC) [1][2]. Financial Transaction - The sale of Holy Crap Foods is valued at $1,000,000 CAD in cash, plus working capital adjustments, with the transaction expected to close within ten business days, subject to customary closing conditions [1]. - The sale price represents an estimated 10 times EBITDA for the Holy Crap business, indicating significant growth from a previously loss-making operation [2]. Strategic Focus - The company aims to redeploy the proceeds from the sale into its QSR (Quick Service Restaurant) portfolio, where it has a proven track record of building and scaling high-performing brands [2]. - The CEO emphasized a disciplined approach to capital deployment, with a clear focus on ROIC and acting opportunistically to realize value from non-core assets [2]. Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada [4].

Core Insights - Happy Belly Food Group Inc. has appointed Ian Thomas as Executive Vice President of Finance, effective immediately, to strengthen its executive team as it scales its multi-branded franchising platform across Canada and the U.S. [1][2] Company Overview - Happy Belly Food Group is a leader in acquiring and scaling emerging food brands, with a portfolio that includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, and Via Cibo Italian Street Food [7]. Leadership Experience - Ian Thomas brings over 25 years of senior financial leadership experience, particularly in franchised restaurant systems and public/private company reporting [2][4]. - His previous role was at Boston Pizza International, where he served as Vice President of Finance and contributed to sustained annual improvements in franchisee profitability and operational efficiency [3][4]. Responsibilities - As Executive Vice President of Finance, Mr. Thomas will oversee financial franchising strategy, financial reporting, budgeting, forecasting, internal controls, and financial systems [5].

Core Insights - Happy Belly Food Group Inc. has entered into a binding letter of intent to sell its cereal and oatmeal brand, Holy Crap Foods, for $1,000,000 CAD in cash plus working capital adjustments [1][2] - The sale is part of the company's strategy to focus on its core Quick Service Restaurant (QSR) businesses, which are experiencing strong growth in Canada and will soon expand into the United States [2][3] - The transaction will provide Happy Belly with a non-dilutive cash influx of $1 million, which will be reinvested into the QSR division to accelerate the development of new restaurant locations [2][3] Company Strategy - The company aims to concentrate its investments on the QSR segment, emphasizing a focus on Return on Invested Capital (ROIC) and monetizing assets at attractive valuations when opportunities arise [3] - Happy Belly has demonstrated its ability to build, scale, and franchise high-performing brands, including Rosie's Burgers, Heal Wellness, Via Cibo, iQ Food Co., and Yolks Breakfast [2][3] Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada [5]