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Heineken U.S. CEO on non-alcoholic beer: Part of the future but not all the answer
CNBC Televisionยท 2025-08-20 18:28
Hey Leslie. Yep. Thanks.I am joined by the Heineken US CEO Maggie Ty. Maggie, thank you for taking the time. >> Thank you Brendan.Thanks for having me. >> Let's start there with the rise in popularity of these non-alcoholic offerings. Right.It's what you're bringing here to the US Open. He hinekin love. I we've seen the long-standing history of partnerships between alcohol brands and these big sports brands as well.Is non-alcoholic the future in terms of those types of partnerships. >> I think it's part of ...