Core Insights - Heineken celebrates football fans' matchday rituals by recreating a lucky pub experience for two superstitious Arsenal fans at the UEFA Women's Champions League final in Lisbon [2][3][4] - The campaign highlights the importance of fan traditions and superstitions in sports, with Heineken aiming to acknowledge and celebrate hardcore fans of women's football [7][8] Company Initiatives - Heineken has been supporting the UEFA Women's Champions League since 2021, focusing on promoting the growth of women's football and the stories of dedicated fans [7][8] - The campaign titled "Cheers to the Superstitious Fans" emphasizes Heineken's commitment to celebrating fandom in all its forms, showcasing the brand's engagement with the football community [7][8] Research and Data - A survey conducted by Censuswide among 12,011 football fans across multiple countries revealed that 50% of fans have matchday rituals, with 46% believing these rituals can influence game outcomes [2][8]

NEW YORK, April 25, 2025 (GLOBE NEWSWIRE) -- GRAMMY® Award-nominated singer, songwriter, actor and producer, Joe Jonas teamed up with Dude With Sign (Seth Phillips) in New York City last night to create their latest social post - only this time they did so completely off their socials. Stepping away from their online feeds and into the real world, Jonas and Phillips - who have over 35 million followers between them - were joined by Victoria's Secret models Martha Hunt and Graice Carvalho, Yankees pitcher L ...

Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from the sometimes overwhelming world of social media New York Joe Jonas Digital Overload Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life ...