Core Insights - Academy Sports + Outdoors is expanding its performance running shoe offerings, particularly featuring Brooks shoes, during "Brooks Month" throughout October [1][4] - The launch of the Hero Collection on October 10 aims to honor community mentors and will contribute a portion of proceeds to Marathon Kids, a nonprofit focused on promoting healthy habits among youth [2] - The limited-edition Adrenaline GTS 25 Silver Edition shoes will be available starting November 1, celebrating 25 years of the Adrenaline GTS line [3] Product Offerings - The Hero Collection will include various colorways and price points for both men's and women's styles [2] - Academy's year-round collection features award-winning Brooks performance running shoes, including models like Glycerin 22, Glycerin GTS 22, and Ghost Max 3 [4] - New colorways for the Women's Ghost 17 performance shoe are priced at $149.99, while the Men's Revel 8 performance shoe is available for $99.99 [10] Customer Engagement - myAcademy members can enter a contest to win the limited-edition Adrenaline GTS 25 Silver Edition shoes starting October 20 [3] - Academy offers a rewards program, myAcademy, which includes benefits such as a 10% welcome offer and lower free shipping minimums [7] - The company guarantees the best value by beating competitor prices by 5% and offers additional discounts for Academy Credit Card holders [6] Company Overview - Academy Sports + Outdoors is a leading full-line sporting goods and outdoor recreation retailer in the U.S., with over 300 stores across 21 states [9] - The company was founded in 1938 and focuses on providing a localized merchandising strategy that resonates with a diverse consumer base [9]