Core Insights - Hershey's Kisses brand is participating as a Premier Sponsor in NBC's "Christmas in Rockefeller Center" for the first time, airing live on December 3, 2025 [1] - The event celebrates 35 years of the iconic 'Holiday Bells' commercial by creating an interactive experience for families [2] - An LED musical mat will be available at Rockefeller Center from December 4 to December 7, allowing visitors to play the 'Holiday Bells' melody [3] Company Overview - Hershey's Kisses is recognized as the No. 1 candy during the holiday season, and the partnership with NBC's holiday special aims to enhance brand visibility [4] - The 'Holiday Bells' commercial, created in 1989, is noted for its simplicity and has become a significant part of American holiday marketing history [5] - Hershey's Kisses is introducing new flavors for the holiday season, including Snickerdoodle Cookie Candy, alongside seasonal favorites like Candy Cane and Hot Cocoa [6] Event Details - The musical mat will debut during the tree lighting special on December 3 and will be accessible to the public at Rockefeller Plaza from December 4 to December 7 [7] - Hershey Company operates globally with over 20,000 employees and generates more than $11.2 billion in annual revenues from its diverse brand portfolio [8]