Core Insights - Hershey's Kisses brand is participating as a Premier Sponsor in NBC's "Christmas in Rockefeller Center" for the first time, airing live on December 3, 2025 [1] - The event celebrates 35 years of the iconic 'Holiday Bells' commercial by creating an interactive experience for families [2] - An LED musical mat will be available at Rockefeller Center from December 4 to December 7, allowing visitors to play the 'Holiday Bells' melody [3] Company Overview - Hershey's Kisses is recognized as the No. 1 candy during the holiday season, and the partnership with NBC's holiday special aims to enhance brand visibility [4] - The 'Holiday Bells' commercial, created in 1989, is noted for its simplicity and has become a significant part of American holiday marketing history [5] - Hershey's Kisses is introducing new flavors for the holiday season, including Snickerdoodle Cookie Candy, alongside seasonal favorites like Candy Cane and Hot Cocoa [6] Event Details - The musical mat will debut during the tree lighting special on December 3 and will be accessible to the public at Rockefeller Plaza from December 4 to December 7 [7] - Hershey Company operates globally with over 20,000 employees and generates more than $11.2 billion in annual revenues from its diverse brand portfolio [8]

Core Viewpoint - The Hershey Company is launching a new lineup of holiday treats for the 2025 season, including innovative flavors and festive designs to enhance holiday celebrations [1][2][3]. Product Launches - New products include: - Hershey's Kisses Snickerdoodle Cookie Candy, featuring white creme with crunchy cookie pieces [3]. - KIT KAT® Peppermint Stick, which consists of crisp wafers coated in peppermint-flavored creme [3]. - Reese's Mini Trees, bite-sized treats combining milk chocolate and peanut butter [3]. - Hershey's Grinch Milk Chocolate Bar, wrapped in designs featuring characters from Dr. Seuss's "How the Grinch Stole Christmas" [3]. Seasonal Favorites - Classic Hershey's Kisses holiday treats will return, including flavors like Milk Candy Cane, Kisses with Almond, and Hot Cocoa [2][3]. - The lineup also features seasonal shapes such as Reese's Mini Trees and returning KIT KAT® Santas, which are popular among consumers [4]. Gift Options - Hershey offers candy assortments that cater to various tastes, making them ideal for stocking stuffers and entertaining guests during the holiday season [5][8]. - Assortments include: - Reese's Trees & KIT KAT® Santas Snack Size Assortment - Holiday Mint Assortment with assorted mint-flavored candies - Sweets Assortment featuring Jolly Rancher and Twizzlers products [8]. Company Overview - The Hershey Company is a leading snacks company with over 20,000 employees and more than 90 brand names, generating over $11.2 billion in annual revenues [7]. - The company has a long-standing commitment to ethical and sustainable operations, focusing on community support and education initiatives [8].