Core Insights - The inbound tourism market in China has seen a significant increase during the New Year holiday, with 292,000 foreign visitors entering under visa exemption policies, marking a 35.8% year-on-year growth [1] - The diversification of inbound travel destinations is evident, with cities like Shanghai, Beijing, and Harbin becoming popular choices for foreign tourists [1] Group 1: Inbound Travel Facilitation - The visa policies have been continuously optimized since 2025, expanding the visa exemption range and improving entry services, leading to a 27.2% year-on-year increase in foreign visitors, totaling 40.6 million [2] - The implementation of the 240-hour transit visa exemption policy has resulted in a 60.8% increase in eligible foreign visitors compared to before the policy was optimized [2] - The overall travel experience has been enhanced with the introduction of innovative measures to improve customs efficiency and convenience [2][3] Group 2: Enhanced Travel Experience - International flight operations have rapidly recovered, with weekly flights exceeding 7,000, and cross-border train services have also increased, facilitating smoother travel for international visitors [3] - Airlines are collaborating with travel companies to offer various inbound travel products, including themed tours and customized experiences, catering to diverse traveler needs [3] - New technology applications, such as AI translation glasses and metaverse experiences, are attracting foreign tourists by enhancing their travel experience [4][5] Group 3: Cultural and Consumption Trends - Foreign tourists are increasingly seeking immersive cultural experiences, moving beyond simple sightseeing to engage in local traditions and activities [4] - The inbound consumption landscape has evolved, with tourists now spending more on everyday experiences rather than just high-value purchases, supported by improved payment infrastructure [6] - The number of tax refund stores has reached 12,200, with over 7,000 offering instant refund services, enhancing the shopping experience for foreign visitors [6] Group 4: Shopping and Economic Impact - The "China Tour" and "China Purchase" trends are thriving, with foreign tourists increasingly engaging in shopping experiences that reflect their recognition of Chinese brands and cultural values [7] - The shopping habits of foreign tourists are diversifying, with a growing interest in electronic products and experiential consumption, indicating a shift towards valuing Chinese innovation and lifestyle [7] - The continuous optimization of policies and the rich cultural heritage of China are contributing to the sustained growth of inbound tourism, showcasing China's vibrant appeal to global travelers [7]