今年以来，随着入境游便利化举措深入推进，签证通关、国际交通、消费支付、景点参观、购物退税等 环节服务更加便捷，我国入境游市场不断升温，游在中国、购在中国、食在中国成为国际新时尚。外国 游客来华不仅激发了消费新增量，更让一个开放包容、繁荣稳定、充满活力的中国被感知、被认同。 降低外国游客来华成本 11月底，云南大理喜洲古镇游人如织。来自马来西亚沙巴州的林先生在一座白族传统民居前停下脚步， 用相机记录下独属中国的民族风情。他说，"现在来中国很方便，直接免签。马来西亚还有了直飞大理 的航班"。于是，一场说走就走的中国行很快实现。 我国免签"朋友圈"持续扩容，不仅扩大全面互免签证、单方面免签、240小时过境免签范围，还有海南 入境免签、东盟国家旅游团入境免签、邮轮入境免签等区域性免签政策，便利更多外国游客来到中国。 外国游客来华，"买买买"是旅行中不可缺少的体验。继"China Travel（中国游）"走红海外社交平台 后，"China Shopping（中国购）"今年屡屡成为海外社交平台的热门话题。"去中国旅游，要带空箱 子！"外国博主们的激情"种草"饱含着对中国制造的认可和喜爱，背后离不开我国支付便利化、离境退 ...

Core Viewpoint - The development of inbound tourism in China is accelerating towards marketization and specialization, with the launch of the English version of Gaode Map's ride-hailing service providing a seamless travel experience for international visitors [1][3]. Group 1: Inbound Tourism Growth - Recent simplifications in China's visa policies and extended transit visa-free periods have injected growth momentum into the inbound tourism market, with 380,000 foreign visitors entering during the recent "May Day" holiday, a 72.7% increase compared to the previous year [3]. - China is becoming a favored travel destination globally, as indicated by the significant increase in foreign visitors [3]. Group 2: Gaode Map's Internationalization Efforts - Gaode Map launched its English version earlier this year to enhance its international service capabilities, featuring a fully English interface and detailed information on attractions, restaurants, and transportation hubs [3]. - The recent addition of ride-hailing services in the English version of Gaode Map marks a new milestone in its international service capabilities, covering over 360 cities and collaborating with nearly 100 transportation companies [3][4]. Group 3: User Experience and Feedback - Users, such as Diana engaged in cross-border trade in Shenzhen, have reported positive experiences with the English interface, quick ride-hailing, and clear cost displays, highlighting the impact of technological upgrades on enhancing China's service reputation internationally [4]. - The integration of advanced features like estimated time of arrival (ETA) and real-time traffic conditions in the ride-hailing service enhances user experience and efficiency [3][4]. Group 4: Industry Insights - Experts emphasize that building international service capabilities is crucial for high-level opening-up in the new era, urging companies to leverage technological innovation to enhance their international service capabilities [4]. - Gaode is positioning itself as the primary entry point for international visitors in China, leveraging its leading foundational service capabilities and extensive travel ecosystem [4].

Group 1 - The core viewpoint of the news is the launch of a special action plan by Beijing to optimize inbound tourism services, introducing 22 measures to enhance cultural and tourism integration and create distinctive consumption scenarios [1] - Beijing has introduced ten themed deep travel routes under the "Beijing New Discoveries" initiative, allowing tourists to experience the charm of the ancient capital from various perspectives [3] - The city has seen a significant increase in inbound tourism, with 1.46 million visitors from January to April this year, representing a year-on-year growth of 57.1% [5] Group 2 - The new inbound tourism routes include experiences such as visiting museums and art spaces, providing a more diverse cultural tourism experience [5] - During the recent Dragon Boat Festival, the Temple of Heaven Park welcomed a large number of foreign tourists, offering bilingual guides and immersive activities to enhance their understanding of Chinese culture [6] - The park has implemented foreign currency payment options and introduced self-guided audio services in over twenty languages to facilitate the experience for international visitors [6]

Core Insights - Guangzhou's inbound overnight tourists reached 1.187 million in Q1 2025, marking an 11.7% year-on-year increase, with foreign visitors accounting for 498,000, a 31.0% rise [1] - From January 1 to May 22 this year, over 480,000 foreign nationals entered through Baiyun Airport, a 141% increase year-on-year, with total foreign traveler movements exceeding 2.23 million, up 42% [1] - Data from Ctrip indicates a 57.86% year-on-year increase in total inbound tourists to Guangzhou, with total spending rising by 68.63%, particularly strong growth from Southeast Asian markets [3] Inbound Tourism Growth - Guangzhou's inbound tourism is benefiting from a "full-chain facilitation" reform, enhancing the travel experience for international visitors [3] - The city has added and restored six international passenger routes this year, introducing two international airlines and expanding two international aviation points [3] - Southeast Asian markets are showing significant growth, with Thai visitors increasing by 180%, Malaysian by 153%, and Indonesian by 117% [3] Cultural and Tourism Integration - Guangzhou is leveraging its cultural elements to enhance tourism supply, with projects like Beijing Road Cultural Tourism Area and Yongqingfang integrating "intangible cultural heritage + technology" and "food + festivals" [4] - New cultural landmarks such as the Guangzhou Cultural Center and Art Museum have become popular spots for inbound tourists, while the "Guangzhou Gifts" brand promotes local culinary and cultural products [4] - In Q1 2025, the per capita spending of inbound tourists in Guangzhou has recovered to 110% of the same period in 2019, indicating a sustained potential for cultural and tourism consumption [4] Future Initiatives - Guangzhou aims to improve inbound travel convenience by enhancing customs efficiency, payment environments, communication services, and expanding international direct flight networks [4] - The city is developing differentiated tourism products by linking with nearby regions to create a "rural revitalization" demonstration belt, featuring unique resources like river cruises and wellness tourism [5] - Efforts to boost shopping consumption among inbound tourists include enhancing tax refund services and promoting "buy and refund" policies, as well as optimizing the layout of tax refund stores [5]

Core Insights - The inbound tourism service system in China is rapidly upgrading towards marketization and specialization, driven by the implementation of the inbound tourism promotion plan [1] - Recent simplifications in visa policies and extended transit visa-free periods have injected growth momentum into the inbound tourism market, with 380,000 foreign visitors entering China during the recent "May Day" holiday, marking a 72.7% increase compared to the same period last year [1] - Gaode Map has launched an English version of its app, which includes a ride-hailing service, making it easier for international visitors to travel within China [1] Summary by Sections - **Inbound Tourism Growth** - China's inbound tourism market is experiencing significant growth due to simplified visa policies and extended transit visa-free periods [1] - The National Immigration Administration reported that 380,000 foreign visitors entered China during the "May Day" holiday, a 72.7% increase year-on-year [1] - **Gaode Map's English Version** - Gaode Map's English version was launched to facilitate travel for international visitors, featuring an all-English interface and detailed information on attractions, restaurants, and transportation hubs [1] - The ride-hailing service covers over 360 cities in China and collaborates with nearly 100 transportation companies to meet user demands quickly [1] - **User Experience Enhancements** - The English version of Gaode Map includes features such as estimated arrival times and countdowns for traffic lights, aiding international visitors in navigating routes and timing accurately [1] - User feedback highlights the app's friendly interface and clarity in displaying different routes and vehicle costs, enhancing convenience for foreign travelers [1]