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Musinsa in Race for Hoka’s South Korean Distribution Rights Amid High Competition and Growing Market Demand
Retail News Asia· 2026-01-26 06:26
South Korean fashion and lifestyle company, Musinsa, is said to be currently in discussions to obtain the local distribution rights for Hoka, a well-known performance footwear brand. The talks are reportedly taking place with Deckers Outdoor Corporation, the American parent company of Hoka, as Musinsa seeks to handle the brand’s import and distribution within South Korea.Interest From Major Fashion GroupsMusinsa is not alone in its interest in the brand. Other notable fashion companies, such as Shinsegae In ...