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Lufthansa Bets Big On AI To Cut 4,000 Jobs
Forbes· 2025-09-30 10:17
Core Insights - Lufthansa Group plans to cut approximately 4,000 administrative jobs by 2030, focusing on efficiency through digitalization and artificial intelligence [2][3] - The company aims for an adjusted EBIT margin of 8-10%, an adjusted return on capital employed of 15-20%, and annual adjusted free cash flow exceeding €2.5 billion by 2028-2030 [3] - The airline is committing to a fleet renewal of over 230 new aircraft, including 100 long-haul jets, marking the largest modernization in its history [4] Job Cuts and Restructuring - Job reductions will primarily affect administrative roles due to "duplication of work" as digital processes and AI applications enhance efficiency [3] - The restructuring will consolidate IT functions under one Executive Board department, aiming to expand digital expertise and harmonize processes across its airlines [3] AI and Digitalization Initiatives - Lufthansa has already implemented various AI applications, including predictive maintenance tools and automated booking systems in its cargo division [7][8] - The company is utilizing AI for dynamic pricing in commercial operations, enhancing customer experience through tailored pricing options [9] - AI applications are also being explored for customer interaction and internal processes, such as the AI-powered travel advisor "Holly" for Eurowings Holidays [10][11] Strategic Goals - The digital transformation strategy is designed to achieve sustainable returns for shareholders while reshaping the workforce [3][15] - Lufthansa's AI strategy aligns with broader industry trends to optimize operations and enhance customer service [12]