Core Insights - Beeline Holdings, Inc. is launching a new home equity access product that allows homeowners to convert home equity into cash without incurring debt or monthly payments, with beta transactions starting in June and a full launch in late July [1][3][4] Group 1: Product Overview - The new product will be funded through a stablecoin-backed model, enabling homeowners to access liquidity quickly and flexibly compared to traditional refinancing or HELOCs [3][4] - RealCo, a partner co-owned by Beeline's principal shareholder and CEO, will issue stablecoins to purchase equity from homeowners, acquiring up to 49% minority ownership in homes [2][3] - Homeowners can choose to receive either RealCo-issued stablecoins or US dollars when selling equity [3][6] Group 2: Market Position and Expectations - The product is designed to generate consistent revenue regardless of interest rate fluctuations, positioning Beeline for faster revenue growth compared to traditional mortgage lenders [4] - Beeline anticipates reaching operational profitability by Q4 2025, driven by strong demand from equity-rich homeowners seeking liquidity [4][6] - The initial rollout will target approximately 10,000 US zip codes, focusing on homes valued at $1 million or more [4][6] Group 3: Strategic Importance - This product is an addition to Beeline's existing offerings, which include conventional mortgage products and non-QM loan programs, aimed at meeting the needs of diverse borrower profiles [6][7] - The innovative use of blockchain technology in real estate finance represents a significant advancement, reflecting the integration of traditional asset classes with blockchain-backed liquidity models [5][6]