Financial Data and Key Metrics Changes - The company maintained a gross profit margin and net profit margin of 5% [2][5][6] - Material expenses remained stable, indicating effective cost management [3] Business Line Data and Key Metrics Changes - The company expanded its product portfolio to include exclusive online items, enhancing its market presence [3][7] - The average transaction value (ATV) showed positive trends, contributing to net profit after tax [4][8] Market Data and Key Metrics Changes - The company is focusing on expanding its offline store presence while maintaining profitability [2][5] - Online sales channels are being stimulated through exclusive products and live streaming initiatives [4][5][8] Company Strategy and Development Direction - The company is pursuing a strategy that integrates online and offline platforms, enhancing customer engagement through live streaming and exclusive online offerings [5][8] - There is a focus on leveraging brand equity and expanding into new market segments, particularly targeting Generation X, Y, and Z [6][7] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in maintaining margins despite competitive pressures, emphasizing a strong brand image and product differentiation [5][6] - The long-term outlook includes a commitment to online growth and adapting to changing consumer behaviors across various platforms [8] Other Important Information - The company is actively utilizing social media platforms like TikTok to drive brand awareness and sales [8] Q&A Session Summary Question: What is the company's strategy for online and offline integration? - The company is focusing on seamless integration between online and offline channels, utilizing live streaming and exclusive products to enhance customer experience [5][8] Question: How does the company plan to maintain its profit margins? - Management indicated that maintaining gross and net margins is a priority, supported by effective cost management and a strong brand image [2][5][6]