Industry Trend - Beer and music pairings are a popular trend [1] - Bands are collaborating with breweries on beers, hop waters, and other drinks [1] Marketing & Sales - These collaborative drinks are sold at shows and stores [1]

Industry Trend - Beer and music pairings are popular, with bands collaborating with breweries on beverages [1] - Collaborations include beers, hop waters, and other beverages sold at shows and stores [1]