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Costco quietly tries to make more money off members
Yahoo Financeยท 2025-11-18 20:46
Core Insights - Costco is experiencing strong revenue growth, with a commitment to maintaining stable prices on popular products, which differentiates it from other retailers facing price increases due to tariffs [3][6] - The company reported a net income of $2.61 billion, an 11% increase year over year, and net sales of $84.43 billion, up 8% year over year [6] - Membership fee income rose to $1.72 billion, reflecting a 14% year-over-year increase, indicating strong member retention and engagement [6] Financial Performance - Net income for Q4 2025 was $2.61 billion, marking an 11% increase compared to the previous year [6] - Net sales reached $84.43 billion, which is an 8% increase year over year [6] - Membership fee income increased to $1.72 billion, up 14% year over year, showcasing the effectiveness of Costco's membership model [6] - Shopping frequency increased by 3.7% globally, and average transaction tickets rose by 1.9% worldwide, indicating higher customer engagement [6] Revenue Enhancement Strategies - Costco is implementing new tactics to encourage members to spend more, including personalized messaging on its website based on membership type and credit card status [7] - The CFO highlighted that executive members receive tailored information about benefits, while Gold Star members are encouraged to upgrade their membership [8]