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Heritage Distilling and House of Doge Launch Exclusive Dogecoin-Inspired House of Doge™ Bourbon with Massive Giveaway
Globenewswire· 2025-06-09 12:15
Company Overview - Heritage Distilling Holding Company, Inc. is North America's most awarded craft distillery, recognized for its premium craft spirits and innovative approaches [7] - The company has been awarded by the American Distilling Institute for ten consecutive years, standing out among over 2,600 craft producers [7] - Heritage Distilling offers a diverse range of products including whiskeys, vodkas, gins, rums, and ready-to-drink cocktails [7] Product Launch - Heritage Distilling, in partnership with House of Doge Inc., is set to launch House of Doge™ Bourbon, the world's only Dogecoin-inspired whiskey [1] - This collaboration merges a well-known cryptocurrency brand with a multi-award-winning distillery, aiming to create a product that reflects the blockchain era [1][4] Marketing Campaign - To promote the upcoming bourbon, Heritage Distilling is initiating a "Dogecoin Giveaway," where participants can win the equivalent of 1 Bitcoin in Dogecoins, estimated at 500,000 Dogecoins [2] - The contest is free to enter, encouraging fans to engage with the brand and sign up for the House of Doge Bourbon waitlist [3][2] Strategic Initiatives - Heritage Distilling has adopted a Cryptocurrency Treasury Reserve Policy as part of its digital strategy, exploring crypto payment options across its supply chain [5] - The company aims to reshape customer engagement and transactions in a decentralized future, moving towards becoming a Crypto Product Goods (CPG) company [6] Community Engagement - The partnership with House of Doge is positioned as a celebration of the Dogecoin community, emphasizing fun and mainstream adoption of cryptocurrency for payments [4] - Heritage Distilling is also involved in the Tribal Beverage Network (TBN), collaborating with Native American tribes to develop distilleries and brands that benefit tribal communities [9]