Core Insights - Integral Ad Science (IAS) has launched IAS Agent, an AI-powered assistant designed to enhance marketing campaign efficiency and performance optimization [1][2][3] - IAS Agent is built on the principle of "explainable AI," providing transparency in recommendations and allowing marketers to customize or override suggestions [2][5] - The tool aims to simplify workflows and deliver actionable insights, helping marketers make informed decisions in real-time [3][5] Product Features - IAS Agent offers transparent self-reporting, enabling users to understand the reasoning behind recommendations [7] - Users have full control and visibility over the AI's decision-making process, allowing for customization of recommendations [7] - The assistant enhances efficiency, with initial tests showing a 50% improvement in brand safety and suitability settings [7] - It provides instant insights, identifying trends and patterns across dashboards up to 5 times faster than manual analysis [7] - Campaign activation is simplified through natural language interaction, requiring no technical knowledge [7] Market Position - IAS is recognized as a leading global media measurement and optimization platform, committed to delivering actionable data for advertisers and publishers [8] - The company holds three significant certifications in artificial intelligence, emphasizing its commitment to responsible AI practices [5]