Core Insights - Roblox Corporation (RBLX) is expanding its monetization model beyond the virtual currency system by introducing new revenue streams through advertising and intellectual property (IP) licensing initiatives [1][4]. Advertising Initiatives - Roblox has launched Rewarded Video ads in beta in partnership with Google, with nearly 100 publishers already integrating this format, indicating strong early adoption [2][8]. - The ads are designed to be lightweight and function smoothly on lower-end devices, enhancing accessibility for the global user base [2]. Intellectual Property Licensing - The company introduced an IP License Manager that connects platform creators with established brand owners, including partnerships with Lionsgate, Netflix, Sega, and Kodansha [3][8]. - Collaborations with brands like FIFA and Google Play highlight Roblox's potential as a marketing and distribution channel [3]. Revenue Diversification - These initiatives aim to diversify Roblox's revenue mix and reduce reliance on its primary virtual currency model, positioning the company to capture additional value from both users and creators [4]. - The success of these efforts will depend on scaling adoption while maintaining a positive user experience [4]. Stock Performance and Valuation - RBLX shares have increased by 105.1% over the past six months, outperforming the industry average rise of 25.6% [5]. - The current forward 12-month price-to-sales ratio for RBLX is 12.22, significantly higher than the industry average and compared to Take-Two Interactive and Electronic Arts, which have ratios of 5.95 and 5.34, respectively [7]. Earnings Estimates - The Zacks Consensus Estimate for Roblox's 2025 loss per share has widened from $1.38 to $1.71 over the past 60 days, indicating increased caution among analysts regarding the company's near-term earnings profile [10].