Core Viewpoint - China Unicom is actively addressing the "digital divide" faced by elderly customers by implementing various supportive measures and services to enhance their communication experience and ensure they can enjoy smart communication technology [1][6]. Group 1: Service Initiatives - China Unicom has launched a dedicated customer service hotline for clients aged 65 and above, allowing them direct access to human assistance [1]. - The company has organized a series of live broadcasts titled "Silver Age Lectures" to educate elderly clients on fraud prevention and smartphone usage [1]. - In-store initiatives include setting up caring service counters and providing assistive items for the elderly, along with regular offline technology assistance classes [1]. Group 2: Community Engagement - Jiangxi Unicom has designed tailored courses for elderly clients, focusing on practical skills such as using WeChat for video calls and electronic payments, addressing their challenges with smart devices [2]. - In rural areas, Jiangxi Unicom has sent engineers to assist elderly clients with network optimization and practical device usage, enhancing their confidence in using technology [2]. - Activities like "Customer Day" have been organized to bring services closer to remote areas, ensuring that more elderly clients can benefit from smart communication [2]. Group 3: Technology Empowerment - Shandong Unicom has established a comprehensive service system for the elderly, emphasizing technology-enabled warm services, including training for customer service representatives to better assist elderly clients [4]. - The company has introduced features like love seats and green channels in service centers, along with providing convenient facilities such as reading glasses and emergency supplies [4]. - More elderly clients are now using the China Unicom app to manage their services from home, reflecting a significant improvement in their digital engagement [4]. Group 4: Fraud Prevention Education - Liaoning Unicom has collaborated with police to conduct "Elderly Assistance Lectures," teaching clients how to recognize and avoid scams through real-life examples [5]. - The initiative includes hands-on demonstrations to help elderly clients set up fraud prevention features on their devices, ensuring practical application of the knowledge gained [5]. Group 5: Emotional and Social Support - Liaoning Unicom has introduced cultural activities such as old photo restoration and community gatherings, combining practical skills training with emotional support for elderly clients [8]. - The company recognizes the dual needs of elderly clients, addressing both their basic and emotional requirements to enhance their quality of life in the digital age [8]. - Future plans include deepening the "Caring and Warmth" initiative to continuously adapt services to meet the evolving needs of elderly clients, ensuring they not only have access to services but also enjoy using them [8].