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IT'S TiME3.0技术品牌
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技术为核,油电共生 一汽丰田的向新之道
Zhong Guo Jing Ji Wang· 2025-11-20 10:18
Core Viewpoint - The automotive industry is undergoing rapid transformation towards electrification and technology innovation, with FAW Toyota presenting its new strategy through the launch of the IT'S TiME 3.0 technology brand and new models, emphasizing a balance between technological advancement and user trust [1][3][5]. Group 1: Technology Evolution - FAW Toyota has transitioned from "technology output" to "demand response" with its IT'S TiME technology brand, marking significant advancements in hybrid technology and intelligent driving systems [6][8]. - The IT'S TiME 3.0 release signifies a comprehensive upgrade in intelligent technology, power technology, and hardware/software integration, enhancing user experience [8]. - The Toyota Pilot intelligent driving assistance system has evolved to address complex driving scenarios through self-developed and collaborative technologies, improving safety and user interaction [8][9]. Group 2: Product Innovation - The new product lineup, including the all-new RAV4, new hybrid Corolla, and new bZ3, exemplifies FAW Toyota's "oil-electric co-prosperity" strategy, catering to diverse consumer needs without forcing a choice between fuel and electric options [10][15]. - The all-new RAV4 features advanced design and technology, including a 2.0L hybrid engine with a fuel consumption of 4.59 liters per 100 kilometers, showcasing a blend of performance and efficiency [12]. - The new bZ3, built on the e-TNGA platform, highlights FAW Toyota's commitment to electric vehicles, equipped with advanced safety features and intelligent systems [14]. Group 3: Market Positioning - FAW Toyota's approach combines 28 years of electrification experience with local market insights, allowing for innovative solutions that resonate with Chinese consumers [15][17]. - The company has achieved a 7% year-on-year sales increase, reaching 660,000 units in the first ten months of the year, demonstrating resilience and market strength [15]. - FAW Toyota aims to implement a "one heart, three transformations" strategy focusing on smart, electric, and premium vehicle development, positioning itself as a leader in the joint venture sector [17].