Core Insights - Getty Images Holdings Inc (NYSE: GETY) experienced a significant stock price increase of approximately 50% following the announcement of a multi-year licensing agreement with Perplexity AI, a rapidly growing search startup based in San Francisco [1] Company Summary - The licensing agreement with Perplexity AI is expected to enhance Getty Images' offerings and expand its market reach [1] - The partnership aligns with Getty Images' strategy to leverage innovative technologies to improve its services and product offerings [1] Industry Summary - The collaboration highlights the growing trend of traditional media companies partnering with tech startups to adapt to changing market dynamics and consumer preferences [1] - This move may indicate a shift in the competitive landscape within the media and technology sectors, as companies seek to integrate advanced search capabilities into their platforms [1]