Core Insights - Rogers has launched Amazon Luna on its Xfinity platform, enabling cloud gaming without the need for consoles or downloads, catering to the growing gaming market in Canada where over 70% of Canadians engage in video gaming [1][2]. Company Overview - Rogers Communications Inc. is a leading communications and entertainment company in Canada, publicly traded on the Toronto Stock Exchange and the New York Stock Exchange [6]. Product Offering - The integration of Amazon Luna allows Rogers Xfinity customers to access over 100 cloud-based games directly from their devices, with Prime members having access to more than 50 top games including popular titles like Hogwarts Legacy [3][4]. - The gaming experience is enhanced by the ability to use voice commands through the Xfinity remote, and players can utilize any major Bluetooth-enabled controller or the Amazon Luna Controller [4]. User Experience - Rogers Xfinity provides a comprehensive entertainment experience by combining cloud gaming with live TV, on-demand content, and streaming apps in a single interface, leveraging Comcast's Entertainment OS platform [5].