Summary of Key Points from the Conference Call Industry Overview - **Industry**: China Consumer Sector - **Event**: Citi's 2025 China Conference - **Participants**: 44 China consumer companies were hosted, leading to the identification of five investment themes in the consumer sector [1][9] Investment Themes 1. **Shift Towards Experience Consumption**: - Consumers are increasingly valuing emotional experiences over physical goods, seeking happiness and self-expression through services [2] - Companies like Pop Mart provide affordable entertainment options that resonate with young consumers [2] 2. **Focus on Well-being**: - Younger generations are prioritizing spending on wellness, including health, fitness, and mindfulness [3] - Growth opportunities are seen in sectors like sportswear (Anta), health supplements (H&H), and beauty care (Giant Bio) [3] 3. **Rising Silver Economy**: - The aging population is driving demand for leisure and cultural experiences, benefiting industries like tourism (H World, Atour) and health supplements [4] 4. **Emerging New Channels**: - New offline channels such as membership stores and snack specialty chains are gaining traction, helping to offset declines in traditional distribution [5] 5. **Multi-brand Strategy**: - Companies are expanding their brand portfolios to meet diverse consumer demands, with a focus on easing channel inventory pressure [6] Company-Specific Insights Pop Mart (9992.HK) - **Sustainability of IP Operation**: Pop Mart is seen as a growth play due to its strong IP incubation capabilities. Concerns about growth sustainability are being addressed through new product launches [10] - **LABUBU Durability**: The company plans to enhance its LABUBU IP with new products and has postponed the launch of LABUBU 4.0 to 2026 [11] - **Overseas Expansion**: Plans to operate over 60 stores in the US by the end of 2025, with expansions into Canada and Mexico [13] Laopu Gold (6181.HK) - **Sales Growth Expectations**: Management expects high revenue growth in 2H25E driven by price adjustments and new store sales [16] - **Price Adjustment Strategy**: A recent price increase of over 25% aims to maintain a gross profit margin (GPM) of at least 40% [17] - **Store Expansion Plans**: Focus on expanding floor areas in existing malls rather than entering new ones [22] Haidilao International Holding Ltd (6862.HK) - **Recovery in Table-Turn**: Management anticipates positive momentum in table-turn rates due to seasonal factors and a low comp base [30] - **Operational Improvements**: Plans to terminate loss-making pilot programs to save on operational expenses [32] China Resources Beer (0291.HK) - **Sales Performance**: The company reported low single-digit year-over-year sales growth, outperforming peers [34] - **Margin Outlook**: Expected GPM improvement in 2H25E, with a target dividend payout ratio increase to ~60% in 2025E [36] Midea Group (0300.HK) - **Sales Growth Target**: Management maintains a target of ~10% sales growth for 2025, with a focus on air-conditioning sales recovery [40] - **Overseas Business Expansion**: Plans to increase overseas production to ~30% and grow sales in developed markets through M&A [41] Li Ning (2331.HK) - **Sales Guidance**: Maintained guidance for 2025 with expectations of flat sales and high single-digit net profit margin growth [48] Nongfu Spring (9633.HK) - **Sales Guidance**: Management reiterated a mid-teen percentage growth target for 2025, with limited impact from price wars in the beverage sector [51] Cosmetics Sector - **Mixed Performance**: Domestic brands like Mao Geping and Chicmax showed strong growth, while others lagged behind [56] - **Growth Strategies**: Companies are focusing on online sales growth and improving operational efficiency to enhance margins [57][59] Additional Insights - **Consumer Trends**: There is a notable shift towards experiential consumption and wellness, indicating a changing landscape in consumer preferences [2][3] - **Operational Strategies**: Companies are adopting multi-brand strategies and optimizing supply chains to enhance profitability and meet diverse consumer demands [6][14] This summary encapsulates the key insights and trends discussed during the conference, highlighting the evolving dynamics within the China consumer sector and specific company strategies.

Summary of Key Points from the Conference Call Industry Overview - The conference call discusses the performance of various sectors in the Chinese consumer market, particularly focusing on e-commerce platforms like Tmall, Taobao, and JD. The overall growth across most sectors is described as muted, with specific categories showing significant declines in year-over-year (YoY) growth rates [1][12]. Category Performance - **Supplements/Infant Milk Formula/Dairy**: - Supplements grew by 9% YoY, Infant Milk Formula (IMF) by 2%, and Dairy by 1% [1][12]. - **Declining Categories**: - Beer saw a decline of 19%, Beauty products declined by 9%, Small kitchen appliances by 7%, Sportswear by 6%, and Sports shoes by 4% YoY [1][12]. - **Flat Performance**: - Pet foods and Women's clothing remained flat YoY [1][12]. Brand Performance - **Domestic vs. MNC Brands in Cosmetics**: - Multinational Corporations (MNCs) outperformed local brands in October, attributed to easier bases and favorable platform support. Estee Lauder and Kose led with 33% and 32% YoY growth, respectively [2][29]. - Local brands like Mao Geping and Botanee grew by 33% and 11% YoY, while Proya and Giant saw declines of 24% and 25% YoY [2][28][29]. Sportswear Insights - Niche MNC brands continued to outperform larger brands, with product cycles playing a significant role in performance disparities. For instance, Adidas showed solid momentum, while Nike did not perform as well [3]. - Weather-sensitive brands like Bosideng and Uniqlo experienced growth due to colder weather in Northern China [3]. Sales Recognition Practices - The growth rates for October may be distorted due to sales recognition practices related to pre-sales and returns during the Double-11 shopping festival. A combined analysis of October and November data is recommended for a clearer picture [7]. Notable Brand Performers - **Outperforming Brands**: Lululemon, Adidas, Roborock, Pop Mart, and Maogeping [8]. - **Underperforming Brands**: QuadHA, Nutrilon, Fancl, Carlsberg, and Comfy [8]. Additional Insights - The report highlights the importance of omni-channel strategies being executed by brands, indicating that online sales may not fully reflect overall performance due to offline sales channels [3]. - The performance of various categories is further detailed in the exhibits, showing YoY trends and market share changes for key brands in the infant milk formula and supplements sectors [19][20][22][25]. Conclusion - The overall consumer market in China is experiencing stagnant growth with significant variances across categories and brands. MNCs are generally outperforming local brands, particularly in cosmetics, while certain sectors like sportswear are seeing a bifurcation in performance based on brand strategies and external factors like weather.

Summary of the China Infant Milk Formula Conference Call Industry Overview - The report focuses on the **China Infant Milk Formula (IMF)** industry and its outlook in light of changing birth rates and government policies regarding fertility subsidies [1][4][11]. Key Insights 1. **Birth Rate Projections**: - A moderate decline in birth rates is expected in **2025** after the Year of the Dragon in **2024**. The anticipated year-on-year changes in birth rates for **2026-2028** are projected as follows: - Bull case: **1%** increase - Base case: **-3%** decrease - Bear case: **-5%** decrease [1][2]. 2. **Infant Population Trends**: - The decline in the infant population (ages 0-3) is expected to narrow in **2025** and **2026** compared to a **-4%** decline in **2024**. Projections for **2027** and **2028** indicate stabilization in the bull case, a **-3%** decline in the base case, and a **-5%** decline in the bear case [3]. 3. **IMF Market Dynamics**: - The IMF market is experiencing a trend of **premiumization**, with ultra-premium product sales growing despite a weak macroeconomic environment. The sales value decline narrowed from **-10%** in **2023** to **-7%** in **2024**. The average selling price (ASP) has remained stable, indicating a better product mix that offsets price competition [4][5]. 4. **Sales Forecasts**: - Sales decline in the IMF market is expected to further narrow in the following scenarios: - Base case: **-1% to -4%** - Bear case: **-2% to -6%** - Bull case: stabilization [4]. 5. **Stock Implications**: - Companies like **Feihe** and **A2 Milk** are expected to gain market share due to their strong positioning in lower-tier markets and effective execution strategies. Feihe is particularly well-positioned to benefit from the birth subsidy in lower-tier cities [5][14][18]. Additional Considerations - **Demographic Challenges**: - The female population of childbearing age (20-39 years) is projected to decline by **2-3%** annually from **2025-2028**, which poses a long-term challenge for birth rates and, consequently, the IMF market [2][8]. - **Risks**: - Key risks affecting the IMF industry include potential food safety issues, lower-than-expected gross profit margins, and a decline in the infant population size. These factors could impede stock performance and market recovery [15][21]. - **Valuation Metrics**: - Target prices for Feihe and Health and Happiness (H&H) are set based on P/E ratios and sum-of-the-parts (SOTP) approaches, reflecting the expected recovery in the market [14][16]. This summary encapsulates the critical insights and projections regarding the China Infant Milk Formula industry, highlighting both opportunities and risks for investors.

Market Overview - The global infant milk formula market is projected to reach a revenue of US$ 6.3 billion in 2024, with an expected CAGR of 13.5% from 2024 to 2034, ultimately reaching a valuation of US$ 22.35 billion by 2034 [1][7]. Consumer Trends - Changing consumer habits, increased spending power, and higher female employment have positively impacted the market, as busy lifestyles lead parents to seek convenient nutritional solutions for their infants [4][6]. Product Insights - Infant milk formula is seen as a vital alternative for mothers unable to breastfeed, providing essential nutrients that may not be available in cow or other milk alternatives [2][6]. - The starting milk formula segment is anticipated to reach a valuation of US$ 2.49 billion in 2024 [7]. Regional Insights - North America is expected to hold a market share of 24.3% by 2034, with the United States alone projected to expand at a CAGR of 14% and occupy 45.6% of the North American market [7]. - East Asia is forecasted to grow at a CAGR of 13.8% from 2024 to 2034, with Japan accounting for a 29.4% market share in the region by 2034 [7]. Competitive Landscape - Key players in the infant milk formula market include Wyeth, Feihe, Danone, Mead Johnson & Company, Abbott Laboratories, and others, focusing on product development and market expansion [8][11]. - The rise of organic infant formulas presents significant growth opportunities as parents prioritize safe and high-quality products [11]. Market Segmentation - The market is segmented by product type (starting milk formula, follow-on milk formula, toddler milk formula) and distribution channels (specialty stores, supermarkets, online retail, pharmacies) across various regions [13][14].