Core Insights - Infosys and Adobe have announced a strategic collaboration to enhance the marketing lifecycle for global brands using AI, aiming to unify customer experiences, personalize content, and streamline workflows for efficiency [1][6] Group 1: Infosys Aster™ and Adobe Collaboration - The collaboration will leverage Infosys Aster™, a suite of AI-enhanced marketing services, and Adobe's capabilities to create a unified customer experience at scale [1][2] - The partnership aims to empower Chief Marketing Officers (CMOs) to deliver timely and relevant brand experiences across various channels and touchpoints [3][6] Group 2: Marketing Solutions and AI Integration - Infosys Aster™ provides AI-powered agility to the marketing value chain, enabling marketers to respond to changing customer behaviors and market trends [2][3] - The integrated solution allows for hyper-targeted personalized campaigns, improving campaign performance by 27% for a retail jewelry brand through the use of Adobe technologies [4][5] Group 3: Workflow Efficiency - The collaboration introduces autonomous agents to optimize marketing tasks, resulting in a 20% increase in campaign go-live efficiencies for a technology giant [5][6] - Marketers can automate content creation and streamline campaign workflows, enhancing overall channel efficiency [5][6] Group 4: Market Context and Future Outlook - The Infosys CMO Radar 2024 indicates that 62% of AI-fluent CMOs see their influence growing in corporate decisions, highlighting the increasing importance of AI in marketing [3] - The partnership is positioned to address the need for AI-native marketing tools that understand individual customer needs, aiming to drive sustainable value for brands and customers alike [7]