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IDC:2025上半年中国打印外设市场喷墨及激光品类产品出货总量为656.4万台 同比下降5.5%
Zhi Tong Cai Jing· 2025-08-18 05:48
Group 1 - The overall shipment volume of inkjet and laser products in China's printing peripheral market decreased by 5.5% year-on-year in the first half of 2025, totaling 6.564 million units [1] - Inkjet printer shipments were 3.115 million units, down 5.6% year-on-year, while A4 laser devices shipped 3.177 million units, down 5.0%, and A3 laser devices saw a 10.0% decline with 0.272 million units shipped [1] - Despite government policies like "national subsidies" aimed at stimulating demand, the market's purchasing power has not shown significant recovery, leading to an overall market decline [1] Group 2 - The ink tank inkjet printer segment showed strong performance, with both home and commercial market shipments increasing, while cartridge-based inkjet products saw a 16.4% decline [3] - The growth in ink tank printers is attributed to stable demand from households and a shift among commercial users towards inkjet printers, particularly due to lower per-page costs becoming a priority over speed [3][4] - A4 laser products experienced a 5.5% decline in shipments, with A4 monochrome laser printers down 5.2% and A4 color laser printers down 2.2% [3] Group 3 - Small and medium-sized enterprises are increasingly focused on operational costs and budget reductions, leading to decreased demand for A4 laser products, while larger enterprises and government users are also tightening budgets [4] - The entry of more domestic brands into the A4 laser market has intensified competition, resulting in a decline in average market prices [4] - The A3 laser device market saw a significant drop in shipments as customers extended the use and service life of existing machines, impacting new equipment sales [5] Group 4 - The overall demand for hardware devices in China's printing peripheral market is not expected to improve significantly in 2025, with a shift towards service and software solutions becoming more pronounced [5] - The competitive landscape is becoming increasingly challenging, with competition from various brand camps becoming more evident [5] - The decline in overall print volume is the fundamental reason for the decrease in hardware device shipments, highlighting the growing importance of document management and digital upgrades [5]