Inkbox
Search documents
BIC discontinues Rocketbook and its Skin Creative activities
Globenewswireยท 2025-12-04 07:30
Core Insights - BIC has decided to discontinue its Rocketbook and Skin Creative businesses due to their performance not aligning with the Group's ambitions [2][4] - The operational activities of Rocketbook, Inkbox, and Tattly are expected to wind down by the first quarter of 2026 [2] - This decision is not anticipated to affect BIC's full-year 2025 financial outlook, with minimal impact on net sales and adjusted EBIT margin [3] Company Performance - The Rocketbook and Skin Creative businesses have experienced significant declines in net sales and profitability since their acquisitions [4] - CEO Rob Versloot emphasized the need for all activities to contribute to the Group's growth and profitability [4] Future Outlook - The decision reflects a strategic shift aimed at building a strong foundation for BIC's future [4] - BIC remains committed to its core business areas, which include stationery, lighters, and shavers, and continues to focus on delivering high-quality products [6]