Core Insights - Instacart and Pinterest are collaborating to enhance advertising campaigns by utilizing first-party data to connect brands with high-intent audiences [1][2] - The partnership will allow Pinterest ads to become directly shoppable via Instacart, enabling users to purchase products quickly [3][4] Group 1: Partnership Details - The initial phase of the partnership will enable select brands to target Instacart's first-party audience segments based on real-world retail purchase behavior [2] - A future phase will introduce closed-loop measurement to link Pinterest ads to actual product sales across Instacart's marketplace of over 1,800 retailers [2] Group 2: Advertising Capabilities - Brands will be able to leverage Instacart's retail media data to reach Pinterest users at the moment of intent, transforming ads into shoppable experiences [4][5] - This collaboration aims to bridge the gap between inspiration and action for millions of Pinterest users, allowing for quick purchases [4][5] Group 3: Instacart's Ecosystem - Instacart operates with over 7,000 active brands and 1,800 retail partners, simplifying advertising strategies across fragmented retail networks [6] - The Instacart advertising ecosystem includes various platforms where consumers make shopping decisions, enhancing the overall shopping experience [5][6] Group 4: Company Backgrounds - Instacart partners with nearly 100,000 stores across North America, facilitating online shopping, delivery, and pickup services [7] - Pinterest is a visual search and discovery platform with over half a billion monthly active users, focusing on inspiration and shopping [9]

Core Insights - Instacart has expanded its partnership with The Trade Desk to enhance programmatic campaign performance using retail media data, allowing advertisers to create custom audiences based on specific product criteria [1][4][6] - The integration enables real-time sales measurement signals from Instacart to be accessed directly within The Trade Desk platform, facilitating closed-loop measurement for advertisers [5][6] Group 1: Partnership and Integration - The partnership allows approved advertisers to build first-party custom audiences and optimize campaigns mid-flight without the need for insertion orders [4][6] - Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform, streamlining self-service use cases for advertisers [1][4] Group 2: Advertising and Measurement - Advertisers can now measure the impact of Instacart audience segments on business outcomes, including attributed sales and return on ad spend (ROAS) [5][6] - The closed-loop reporting feature provides clear insights into sales impact, enabling media teams to optimize campaigns in real-time [5][7] Group 3: Market Position and Ecosystem - Instacart collaborates with over 7,000 active brands and 1,800 retail partners, simplifying the advertising process across fragmented retail networks [9] - The expanded functionality is part of Instacart's growing advertising ecosystem, which includes partnerships with major platforms like Google, Meta, and NBCUniversal [8][9]

Company Overview - Instacart is the leading grocery technology company in North America, partnering with over 1,800 retail banners to facilitate online shopping, delivery, and pickup services from nearly 100,000 stores across the continent [6][7] - The company enables approximately 600,000 shoppers to earn by picking, packing, and delivering orders on a flexible schedule [6] Leadership Change - Chris Rogers has been appointed as the new Chief Executive Officer of Instacart, effective August 15, 2025, and will also join the Board of Directors [1] - Fidji Simo, the current CEO, will transition to the role of Chair of the Board, ensuring a smooth leadership transition [1][3] Chris Rogers' Background - Rogers has over 20 years of experience in consumer goods, technology, retail, and media, having joined Instacart in 2019 as Chief Business Officer [2] - Prior to Instacart, he spent nearly 11 years at Apple, where he served as Managing Director for Apple Canada, driving significant iPhone adoption [4] Company Vision and Strategy - The company aims to reshape the grocery industry by leveraging technology and deep partnerships, focusing on solving everyday needs for consumers [4] - Rogers emphasized the importance of a world-class team and a bold vision for the future, indicating a commitment to growth and innovation [4] Board Support - The Board of Directors expressed confidence in Rogers' leadership, highlighting the strong, mission-driven team at Instacart [4][3] - Lily Sarafan, Lead Independent Director, acknowledged Simo's contributions in transforming Instacart into a leading grocery technology platform [4]

Acquisition of Wynshop builds upon Instacart's retailer relationships, and creates opportunity to bring Instacart's full suite of enterprise solutions to Wynshop partners to help them grow their business SAN FRANCISCO, May 1, 2025 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced its acquisition of Wynshop, a provider of e-commerce solutions for leading grocers and retailers, including Wakefern, Pattison, and more than a dozen more across Nort ...