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How Is Affirm Threading BNPL Growth Through Pacsun's Holiday Cart?
ZACKS· 2025-12-05 14:40
Core Insights - Affirm Holdings, Inc. (AFRM) has partnered with Pacsun to offer pay-over-time options at checkout, targeting holiday shoppers [1][9] - The partnership allows Pacsun customers to choose interest-free biweekly payments or longer monthly plans up to 24 months, enhancing customer engagement [2][9] - Affirm's strategy of no hidden fees or late fees is expected to drive transaction volume and customer loyalty [2] Group 1: Partnership and Strategy - The collaboration with Pacsun aims to capture increased demand during the holiday season, a critical time for retail sales [1][4] - Pacsun is incentivizing customers with a limited-time 10% discount using a special AFFIRM code, promoting higher adoption of the BNPL service [2] - The fashion retail sector is well-suited for buy now, pay later (BNPL) services due to the nature of frequent and impulse purchases [3] Group 2: Financial Expectations - Affirm anticipates December quarter revenues to be between $1.03 billion and $1.06 billion, driven by the holiday shopping surge [3][9] - The company expects its gross merchandise volume (GMV) for the December quarter to range from $13 billion to $13.3 billion [4] Group 3: Market Position and Competitors - Affirm's merchant network has expanded to 420,000 partners, enhancing its visibility among a younger audience that favors installment payments [3] - Competitors like PayPal and Block are also expanding their BNPL services, with PayPal reporting an 8% increase in total payment volume to $458.1 billion [5] - Block's BNPL platform achieved a GMV of $9.7 billion, reflecting a 17% year-over-year increase, indicating a competitive landscape [6] Group 4: Valuation and Earnings Estimates - Affirm's shares have increased by 12.8% year to date, outperforming the broader industry but lagging behind the S&P 500 Index [7] - The company trades at a forward price-to-sales ratio of 5.08X, higher than the industry average of 4.83X, indicating a premium valuation [11] - The Zacks Consensus Estimate predicts a significant earnings surge for Affirm, with a projected 566.7% year-over-year growth for fiscal 2026 [13][14]