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中国移动互联网用户新画像:中老年群体崛起,三线城市成主力军?
Sou Hu Cai Jing· 2025-05-08 04:51
User Growth - The scale of mobile internet users in China continues to expand, with active monthly users reaching 1.259 billion as of March 2025, reflecting a steady growth of 2.2% compared to the same period last year [1] - The age composition of users shows significant growth in the middle-aged and elderly demographic, with users aged 51 and above accounting for 26.8%, indicating the increasing importance of the internet in their daily lives [1] - The distribution of users by age reveals that young users under 24 years old represent 21.3%, while users aged 25 to 30 account for 12.7%, and those aged 31 to 35 make up 10.5% [1] Regional Distribution - From a regional perspective, mobile internet users in China are increasingly concentrated in first-tier cities, which account for 10.3% of the total user base, highlighting their role as core areas for internet development [3] - New first-tier cities follow closely with a user proportion of 19.0%, while second-tier cities represent 20.5%, indicating widespread internet application in these urban areas [3] - Notably, third-tier cities have the highest user proportion at 24.1%, showcasing the significant potential for internet growth in these regions [3] - Fourth-tier cities account for 17.5%, and fifth-tier and below cities represent 8.6%, suggesting that as internet infrastructure improves, user numbers in these areas are expected to grow [3] Market Implications - Overall, the continuous expansion of mobile internet users and the increasingly diverse user structure reflect the robust development of China's internet industry, providing a broader market space for various internet applications and services [3]