Core Insights - JETOUR Auto hosted the 2025 Global Fan Festival at the Abu Dhabi LIWA International Festival, showcasing its commitment to the off-road lifestyle and engaging with users and media through hands-on experiences [1][2] Company Performance - The T Series leads the light off-road SUV market in the Middle East, holding the top position in the UAE, Saudi Arabia, and Qatar, with the T2 Series achieving over 410,000 units in global sales within 26 months [2] Event Highlights - The LIWA festival attracts over 600,000 visitors annually and features various automotive activities, including professional stunts and off-road championships, making it a key event for off-road enthusiasts [3] - JETOUR collaborated with Dakar Rally legend Robbie Gordon to create an "Off-Road Master Class," combining theory and practical driving experiences for attendees [5] - The JETOUR G700 demonstrated strong performance on tough terrains, balancing off-road capability with on-road comfort, aided by smart technology for first-time drivers [6] Community Engagement - The event featured a desert parade with nearly 100 vehicles and a display area showcasing personalized builds from global owners, reflecting the creativity of the JETOUR community [6] - A co-creation workshop with over 60 dealers and user representatives was held to integrate user feedback into the R&D process, emphasizing the company's philosophy of co-creating value with users [7] - The festival concluded with a live concert and the worldwide release of JETOUR's global user anthem, celebrating the brand's community spirit [7] Brand Strategy - JETOUR's "Travel+" philosophy aims to connect with users through experiential events, integrating exploration into daily travel and positioning the brand as a leading off-road brand globally [8][9]