Core Insights - The LIWA International Off-Road Festival in Abu Dhabi attracts over 600,000 visitors annually, showcasing off-road culture and community [1] - JETOUR serves as the Chief Partner of the LIWA Festival, hosting the 2025 JETOUR Global Fan Festival under the theme "GO WILD GO BEYOND" [3] - JETOUR's success in the Middle East is attributed to its localized operations and a Research Institute that develops region-specific upgrades [4] Company Performance - JETOUR has sold over 2.1 million vehicles globally in 88 months, with the T2 series alone accounting for 414,000 units sold in 26 months [5] - The brand operates in 100 countries and regions, supported by over 2,000 sales and service networks [5] Strategic Approach - JETOUR's "Travel+ Lifestyle" strategy aims to transform the brand from a product provider to a lifestyle co-creator, engaging users as active participants [6] - The company organized product co-creation sessions during the fan festival to gather feedback from global distributors and users, enhancing brand-user interaction [8] Product Development - JETOUR competes in the premium off-road segment by innovating locally and co-creating with users to optimize product experiences [9] - The brand promotes a "Product + Modification" approach, allowing for personalized vehicle modifications and fostering community through exclusive owner clubs [10] Future Direction - JETOUR aims to deepen its strategy by integrating product excellence with lifestyle elements, replicating its successful model in global markets [11]

Core Insights - JETOUR Auto hosted the 2025 Global Fan Festival at the Abu Dhabi LIWA International Festival, showcasing its commitment to the off-road lifestyle and engaging with users and media through hands-on experiences [1][2] Company Performance - The T Series leads the light off-road SUV market in the Middle East, holding the top position in the UAE, Saudi Arabia, and Qatar, with the T2 Series achieving over 410,000 units in global sales within 26 months [2] Event Highlights - The LIWA festival attracts over 600,000 visitors annually and features various automotive activities, including professional stunts and off-road championships, making it a key event for off-road enthusiasts [3] - JETOUR collaborated with Dakar Rally legend Robbie Gordon to create an "Off-Road Master Class," combining theory and practical driving experiences for attendees [5] - The JETOUR G700 demonstrated strong performance on tough terrains, balancing off-road capability with on-road comfort, aided by smart technology for first-time drivers [6] Community Engagement - The event featured a desert parade with nearly 100 vehicles and a display area showcasing personalized builds from global owners, reflecting the creativity of the JETOUR community [6] - A co-creation workshop with over 60 dealers and user representatives was held to integrate user feedback into the R&D process, emphasizing the company's philosophy of co-creating value with users [7] - The festival concluded with a live concert and the worldwide release of JETOUR's global user anthem, celebrating the brand's community spirit [7] Brand Strategy - JETOUR's "Travel+" philosophy aims to connect with users through experiential events, integrating exploration into daily travel and positioning the brand as a leading off-road brand globally [8][9]