Core Perspective - JETOUR's initiative "Life's a Journey" aims to redefine brand storytelling in the automotive industry by focusing on the emotional aspects of travel rather than technical specifications [3][5][13] Group 1: Brand Strategy and Evolution - "Travel+" has been JETOUR's strategic direction for eight years, evolving from a functional concept to a broader cultural expression, contributing to over 2.15 million cumulative sales [4][13] - The "Life's a Journey" project is a natural extension of the "Travel+" concept, emphasizing movement and lifestyle [4][8] Group 2: Storytelling and User Engagement - The initiative features filmmakers exploring universal themes like love and self-discovery, positioning the vehicle as a companion rather than the focal point [5][10] - The short film "First Encounter" exemplifies this approach, receiving multiple awards and recognition, which highlights the project's cinematic quality and brand values [7][8] Group 3: Community and Co-Creation - High-quality storytelling has led to organic user participation on social media platforms, with users sharing their own journey stories inspired by the films [9][12] - JETOUR's shift from a traditional commercial framework to a model that places users at the center of the narrative transforms the brand-user relationship, fostering a dynamic, globally-shared community [10][14]

Core Insights - JETOUR has launched the third season of its "Wonder For JETOUR" project, collaborating with renowned nature photographers to explore South America, showcasing the capabilities of the JETOUR T1 in diverse and challenging environments [1][9] Performance in Extreme Conditions - The JETOUR T1 successfully navigated the Punta Olímpica Tunnel, the highest tunnel globally at over 4000 meters, demonstrating its power and stability with a 2.0T turbocharged engine and sixth-generation BorgWarner Torque Management 4WD system [3] - The vehicle's Intelligent XWD Drive system proved effective in adapting to various terrains, such as gravel and mud, during the journey to Ecuador's Sangay Volcano, overcoming significant challenges posed by severe weather [5] Comfort and Versatility - The JETOUR T1's cabin design significantly reduced driving fatigue during long-distance explorations across varying climates, from the heat of Termas de Morales to the cold of Andean glaciers, ensuring a comfortable experience [7][8] - The vehicle's robust carrying capacity allowed it to accommodate diverse equipment, enhancing its utility for both coastal and wilderness adventures [8] Brand Image and Market Positioning - The "Wonder for JETOUR" project not only highlights the natural wonders of South America but also positions JETOUR as a brand that fosters cross-border trust and resonance through genuine exploration and courage [9]

Core Insights - The LIWA International Off-Road Festival in Abu Dhabi attracts over 600,000 visitors annually, showcasing off-road culture and community [1] - JETOUR serves as the Chief Partner of the LIWA Festival, hosting the 2025 JETOUR Global Fan Festival under the theme "GO WILD GO BEYOND" [3] - JETOUR's success in the Middle East is attributed to its localized operations and a Research Institute that develops region-specific upgrades [4] Company Performance - JETOUR has sold over 2.1 million vehicles globally in 88 months, with the T2 series alone accounting for 414,000 units sold in 26 months [5] - The brand operates in 100 countries and regions, supported by over 2,000 sales and service networks [5] Strategic Approach - JETOUR's "Travel+ Lifestyle" strategy aims to transform the brand from a product provider to a lifestyle co-creator, engaging users as active participants [6] - The company organized product co-creation sessions during the fan festival to gather feedback from global distributors and users, enhancing brand-user interaction [8] Product Development - JETOUR competes in the premium off-road segment by innovating locally and co-creating with users to optimize product experiences [9] - The brand promotes a "Product + Modification" approach, allowing for personalized vehicle modifications and fostering community through exclusive owner clubs [10] Future Direction - JETOUR aims to deepen its strategy by integrating product excellence with lifestyle elements, replicating its successful model in global markets [11]

Core Insights - JETOUR Auto hosted the 2025 Global Fan Festival at the Abu Dhabi LIWA International Festival, showcasing its commitment to the off-road lifestyle and engaging with users and media through hands-on experiences [1][2] Company Performance - The T Series leads the light off-road SUV market in the Middle East, holding the top position in the UAE, Saudi Arabia, and Qatar, with the T2 Series achieving over 410,000 units in global sales within 26 months [2] Event Highlights - The LIWA festival attracts over 600,000 visitors annually and features various automotive activities, including professional stunts and off-road championships, making it a key event for off-road enthusiasts [3] - JETOUR collaborated with Dakar Rally legend Robbie Gordon to create an "Off-Road Master Class," combining theory and practical driving experiences for attendees [5] - The JETOUR G700 demonstrated strong performance on tough terrains, balancing off-road capability with on-road comfort, aided by smart technology for first-time drivers [6] Community Engagement - The event featured a desert parade with nearly 100 vehicles and a display area showcasing personalized builds from global owners, reflecting the creativity of the JETOUR community [6] - A co-creation workshop with over 60 dealers and user representatives was held to integrate user feedback into the R&D process, emphasizing the company's philosophy of co-creating value with users [7] - The festival concluded with a live concert and the worldwide release of JETOUR's global user anthem, celebrating the brand's community spirit [7] Brand Strategy - JETOUR's "Travel+" philosophy aims to connect with users through experiential events, integrating exploration into daily travel and positioning the brand as a leading off-road brand globally [8][9]