Core Insights - EngageLab has partnered with J&T CARGO to enhance logistics operations in Indonesia through the deployment of its AppPush solution, resulting in improved efficiency and customer satisfaction [1][10] Company Overview - J&T CARGO is a leading freight service brand under J&T Group, providing reliable logistics solutions to millions of merchants and consumers in Indonesia through a robust delivery network and advanced digital management capabilities [2] - The company has developed four core applications to support its logistics operations, which are essential for timely and reliable push notifications [2][7] Business Challenges - Rapid business expansion led to the need for multiple mobile applications, increasing the complexity of push notification demands for couriers and operations staff [4] - The reliance on Firebase Cloud Messaging (FCM) posed limitations in handling large-scale concurrency and providing localized services [5] Solution Implementation - J&T CARGO selected EngageLab AppPush for its multi-channel integration, which significantly enhances message delivery rates across various devices and network conditions [6][8] - The platform can process over 12 billion messages per day and supports millions of concurrent pushes per second, addressing the need for large-scale task distribution during peak logistics periods [8] Messaging Strategies and Insights - EngageLab AppPush offers flexible messaging strategies, including scheduled, segmented, and personalized notifications, allowing J&T CARGO to tailor communications based on operational needs [9] - The platform provides real-time delivery monitoring and analytics, enabling continuous optimization of messaging approaches [9] Results Achieved - Since implementing EngageLab AppPush, J&T CARGO has experienced over a 40% increase in message delivery rates, leading to faster responses from couriers and improved operational efficiency [10][12] - Push latency has been reduced significantly, with critical notifications reaching staff within 1–3 seconds, enhancing overall service quality [12]