Workflow
Jean Paul Gaultier Elixir
icon
Search documents
Teen brands win over wary Black Friday shoppers while other deals disappoint
Fortune· 2025-11-30 22:31
This Black Friday, one class of retailers has figured out the trick of luring shoppers suffering through frigid temperatures and high inflation: teen brands.To tempt picky Americans, they are offering sales on products like perfume, body wash and sweatshirts. It’s seemingly paying off: The most crowded stores Friday in cities across the US belonged to brands including Edikted, Kendra Scott, and Bath & Body Works.Other mall retailers saw thin crowds and disappointed shoppers, who were expecting bigger discou ...