Company Overview - The Kraft Heinz Company (NASDAQ:KHC) has experienced a 13% decline in share price year-to-date, reflecting a broader bearish sentiment in the food sector [2] - The recent drop in share price was exacerbated by the announcement of a split into two companies, reversing a merger from 2015, which led to a 7% decrease in shares [2] Brand Perception - Concerns have been raised regarding the popularity of Kraft Heinz's brands among younger consumers, with references to the brands being perceived as "old" [2][3] - Cramer highlighted that while some brands like Oscar Mayer have historical significance, they may not resonate with current consumer preferences due to concerns over ingredients [2] Strategic Moves - The company's decision to split aims to revive growth, but there are doubts about the effectiveness of this strategy given the challenges faced in the consumer packaged goods sector [3] - Cramer noted that while there was a time when restructuring could yield positive results, the current grocery landscape presents significant challenges for brands like Kraft, Jello, and Oscar Mayer [3]