Core Insights - Alaska Airlines is enhancing its inflight dining experience by allowing Main Cabin guests on short-haul flights (between 670 and 774 miles) to pre-order its popular Signature Fruit & Cheese Platter starting June 4, 2025 [1][3][5] - The Signature Fruit & Cheese Platter has been a favorite for over a decade, featuring a selection of locally made cheeses and accompaniments, and accounts for nearly 40% of all fresh food sales [5][6] - Alaska Airlines is expanding its inflight dining options, offering more choices than any other U.S. carrier, including a new plant-based grain bowl for longer flights [6] Product Offerings - The Signature Fruit & Cheese Platter includes five pieces of cheese from Washington and Oregon, crackers, apple slices, grapes, and a chocolate truffle [5] - The new Jetsetter's Jam, featuring cashew butter and strawberry jam on croissant bread, is also available for pre-order [2] - For flights over 1,100 miles, Alaska Airlines offers up to five chef-curated dishes, including the plant-based grain bowl created with Evergreens™ [6] Customer Engagement - Alaska Airlines encourages guests to use its mobile app for pre-ordering meals, available from two weeks up to 20 hours before flights [8] - The airline is also introducing a First Class menu called Chef's (tray) Table, featuring innovative West Coast flavors designed by celebrated chefs [7] Company Overview - Alaska Airlines is part of Alaska Air Group, which includes Hawaiian Airlines and Horizon Air, and operates hubs in major cities across North America [9] - The airline is a member of the oneworld Alliance, allowing guests to earn and redeem miles for travel to over 1,000 destinations worldwide [9]