Core Insights - The Estée Lauder Companies Inc. and Jo Malone London have launched the Jo Malone London Scent Advisor, an AI-powered digital experience aimed at enhancing online fragrance discovery [1] Company Developments - The Jo Malone London Scent Advisor is designed to provide an intuitive, conversational journey for customers, helping them find their ideal fragrance [1] - This initiative addresses the challenges of online fragrance shopping, which often lacks the sensory experiences available in physical stores [1]