Core Insights - The secondary sneaker market indicates that Nike's inventory in North America is stabilizing, with positive price trends for Nike brand footwear [1] Price Trends - Nike brand footwear prices in the secondary market increased by 6.8% in January, marking the fourth consecutive month of year-over-year growth, with a notable acceleration from 3.5% growth in December [2] - Jordan brand prices rose by 6% year-over-year in January, showing an 830 basis point improvement from December [2] - The average last sale price for Nike brand products was $142 in January '26 compared to $133 in January '25, while the Jordan brand's average last sale price was $202 in January '26 versus $190 in January '25 [3] Competitor Comparison - In contrast, Adidas brand products experienced a 13.3% decline in average last sale price year-over-year in January, dropping from $120 in January '25 to $104 in January '26 [4] - New Balance brand products saw a slight decrease of 1.9% in average last sale price year-over-year, from $128 in January '25 to $126 in January '26, although this was an improvement from a 3.7% decline in December [5] Style-Specific Insights - Notable price increases for specific Nike styles included: - Nike Air Max: average last sale price of $154 in January '26 versus $139 in January '25 - Nike Air Vapormax: average last sale price of $171 in January '26 compared to $139 in January '25 - Nike Dunk: average last sale price of $116 in January '26 versus $94 in January '25 - The Nike Zoom saw a decrease in average last sale price to $119 in January '26 from $133 in January '25 [7]