Key Takeaways Wolverine reported broad-based Q2 growth, led by Saucony's 41.5% y/y revenue jump and record sales.Merrell marked its fourth straight quarter of growth with lighter, faster trail footwear driving demand.Sweaty Betty and Wolverine delivered margin expansion through campaigns, innovation and premium launches.Wolverine World Wide, Inc. (WWW) delivered strong brand results in the second quarter of 2025, with Saucony leading the portfolio. The brand posted a 41.5% year-over-year revenue increase, a ...

Core Insights - Wolverine World Wide, Inc. (WWW) reported a strong second quarter in 2025, with revenues increasing by 11.5% year over year to $474.2 million, driven by brand momentum, particularly from Saucony and Merrell [1][10] Brand Performance - Saucony achieved record second-quarter revenues, rising 41.5% year over year, with a gross margin expansion of 560 basis points, supported by successful product launches and expanded lifestyle distribution [2][10] - Merrell experienced a revenue growth of 10.7% and nearly 600 basis points of margin expansion, bolstered by modernized trail offerings and increased lifestyle footwear appeal [3][10] - Sweaty Betty narrowed its revenue decline to 6.1% while improving margins by over 500 basis points, focusing on restoring its premium positioning through targeted campaigns [4] - The Wolverine brand also showed progress with new premium product introductions, contributing to overall growth alongside Saucony and Merrell [5] Competitive Landscape - Key competitors in the footwear industry include Deckers Outdoor Corporation, Tapestry, Inc., and Urban Outfitters Inc., with Deckers showing strong performance through its flagship brands HOKA and UGG [6][7][8][9] Financial Metrics - WWW's shares have gained 29.3% year to date, contrasting with a 1.5% decline in the industry [11] - The company trades at a forward price-to-earnings ratio of 19.78X, significantly below the industry average of 30.45X [12] - The Zacks Consensus Estimate for WWW's financial 2025 earnings indicates a year-over-year growth of 44%, with a 17.2% increase projected for 2026 [13]