That flexibility matters, especially as many Americans rethink rigid food rules at the start of the year. New data shows that of those who set New Year's food goals, 58%* say they feel guilty when they break them. At the same time, Sundays are already seen as a release: 28% say they are more likely to bend a food goal because Sundays are good for relaxing or indulging, while 27% say they treat Sunday as a "cheat day" or reward. Rather than fighting those cravings, "Sundays by KFC" embraces them, offering a ...

Core Insights - The article highlights the emerging trend of pairing fried chicken, caviar, and sparkling wine as a high-low dining experience, gaining popularity on social media and holiday trend reports [1][3] Group 1: KFC's New Year's Eve Promotion - KFC is offering a BOGO (Buy One Get One) 8-piece Fried Chicken Bucket, exclusively for KFC rewards members, to enhance New Year's Eve celebrations [2][6] - The promotion aims to provide an easy and festive dining option for various occasions, whether hosting friends or enjoying a quiet night in [5] Group 2: Collaboration and Trend Exploration - KFC collaborated with The Caviar Co. and Luc Belaire to curate a high-low food pairing, combining sustainably harvested caviar with KFC's fried chicken and premium sparkling wine [3][4] - This partnership emphasizes that luxury can be fun and accessible, aiming to surprise and delight consumers with unexpected food pairings [4] Group 3: Consumer Engagement - KFC engaged food and lifestyle creators by providing them with a New Year's Eve tasting bundle, designed to inspire celebratory moments and showcase the high-low trend [4]

Accessibility StatementSkip Navigation KFC's comeback era continues with the return of fan favorite Original Honey BBQ* and $3.99 pricing for its Classic Chicken Sandwich** LOUISVILLE, Ky., Oct. 2, 2025 /PRNewswire/ -- After winning hearts with the return of fan-obsessed Wedges and Wings, the fried chicken icon is turning up the flavor once again by answering one of the most requested menu demands of all time: the return of Original Honey BBQ, starting October 6th. Continue Reading Original Honey BBQ Combo ...

Core Insights - KFC U.S. has appointed Melissa Cash as Chief Marketing Officer, effective September 16, 2025, to lead the brand's modern marketing strategy [1][2] - The leadership team is being strengthened with key appointments, including Francis "Rico" Arrastia as Chief Digital & Technology Officer, Tiffany Furman as Chief Growth Officer, and Sarah Crow as Chief Legal Officer [1][6][8][9] Company Strategy - Cash will focus on brand strategy, food innovation, integrated marketing, media and communications, consumer insights, and e-commerce marketing [2] - The brand aims to accelerate its Kentucky Fried Comeback Plan to enhance brand relevance and growth in a competitive market [5] Leadership Background - Melissa Cash has over 20 years of experience in brand development, previously serving as SVP and Chief Brand Officer at Wingstop, where she significantly increased revenue and brand awareness [4] - Francis "Rico" Arrastia brings 27 years of experience in product and technology leadership from companies like Levi Strauss & Co. and Walmart Global eCommerce [6][7] - Tiffany Furman has been with Yum! Brands for over 17 years, previously serving as CFO at Habit Burger & Grill [8] - Sarah Crow has six years of experience with Yum! Brands, previously leading the Global Franchising Office [9] Leadership Vision - Cash expressed enthusiasm for leading KFC's marketing efforts to enhance its cultural relevance and growth [5] - Arrastia aims to modernize KFC's digital and technology strategy to improve customer experiences and drive growth [7] - The assembled leadership team is expected to sharpen KFC's competitive edge and facilitate a significant U.S. comeback [10]

The original fried chicken chain also brings back the Colonel to its advertising as a feisty "Chefpreneur," signaling the brand's renewed obsessive pursuit of flavor LOUISVILLE, Ky., July 14, 2025 /PRNewswire/ -- KFC® is cooking up something big. As fierce competition continues in the fried chicken wars, KFC—with 75 years of fried chicken legacy—is entering its comeback era and making KFC impossible to resist. Today, it issues a bold come back call to fried chicken fans with a "Free Bucket On Us" digital of ...