Core Insights - Decathlon has opened its first urban flagship store in Wuhan's inner ring, marking a significant milestone in its expansion in Central China [1][10] - The store features a new store concept for 2025 and showcases a refreshed brand image, emphasizing a "product + service + community" value model [1][10] Store Details - The new store, located in the Longfor Binhai Shopping Street, covers an area of 1,745 square meters and offers a layout that balances shopping and experiential activities [4] - It includes key categories such as outdoor, cycling, running, and badminton, and introduces new sports equipment like climbing gear [4] Product Launch - The store also launched the KIPRUN brand's new running shoe, Cushion 500 premium, allowing local runners to experience the product firsthand [7] - KIPRUN aims to integrate running into the lifestyle of Wuhan residents, leveraging the city's strong running culture along the Yangtze River and East Lake Greenway [7] Industry Context - Wuhan's sports industry is projected to exceed 95 billion yuan in total output value and 53 billion yuan in sports consumption by 2024, with ongoing development in youth sports training and infrastructure [10] - Decathlon has been operating in Wuhan since 2013 and plans to continue expanding its presence in the city over the next five years [10] Promotional Activities - The store's opening coincides with the Mid-Autumn Festival and National Day, participating in the "Hubei Discount" campaign to offer various consumer benefits [12] - The store will also host a "Playground Energy Zone" to encourage community engagement through diverse sports experiences [12]