Core Insights - The all-new Kia Seltos represents a bold evolution of Kia's subcompact SUV, emphasizing design leadership and advanced usability for modern lifestyles [1][2] - The vehicle has been re-engineered to enhance driving experience and everyday usability, setting a new benchmark in the subcompact SUV segment [2] - The launch was themed "The Protagonist," highlighting how the Seltos empowers drivers to pursue their passions and live authentically [3] Design and Features - The new Seltos combines authentic SUV presence with intelligent technology and enhanced comfort, reinforcing Kia's commitment to value and reliability [2][4] - It features improved cabin space and smarter convenience features, making daily driving effortless and enjoyable [5] - The design reflects Kia's vision of a confident and versatile subcompact SUV, blending bold aesthetics with practical functionality [4][5] Market Positioning - The all-new Seltos strengthens Kia's global SUV lineup and reaffirms its role as a key global model [5] - The model is designed for individuals who value versatility and individuality, catering to diverse mobility needs worldwide [4][5] - Kia's President and CEO emphasized the enriched offering of the new model, resonating with the diverse passions of customers [4]

Core Insights - The Kia Soul, a unique urban vehicle, has played a significant role in Kia's transformation and success in the U.S. market, contributing to nearly tripling overall sales during its lifetime [1][3] - The Kia Soul will retire at the end of the 2025 model year, with over 1.5 million units sold in the U.S. since its introduction in 2009 [2][11] - The Soul's design was inspired by the concept of a "boar with a backpack," aiming to combine the efficiency of a small car with the versatility of an SUV [4] Sales and Market Impact - The Soul has been a cornerstone for Kia in establishing its presence in the U.S. automotive market, helping the company achieve record sales and market share [3] - The vehicle's unique marketing campaigns, including the iconic "Ham-stars," significantly contributed to its popularity and brand recognition [5][6] Design and Innovation - The Soul maintained its original concept's spirit throughout its production, with various innovative models and concepts introduced over the years, such as the Soul'ster and Track'ster [6][10] - The introduction of the Soul Turbo in 2017 responded to customer demand for more powerful options, leading to the development of the Kia Seltos, which offers additional features and capabilities [7][8] Awards and Recognition - The Kia Soul has received numerous accolades over the years, including distinctions from Kelley Blue Book, J.D. Power, and IIHS, highlighting its quality, safety, and appeal [12]