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Yamaha Motor Corp, USA, Promotes Dean Burnett to Senior Vice President and President of Motorsports Division
Globenewswire· 2026-01-05 18:00
Core Viewpoint - Yamaha Motor Corp., USA has appointed Dean Burnett as Senior Vice President and President of Motorsports, succeeding Mike Martinez, who is retiring after 32 years with the company [1][2][3] Group 1: Leadership Transition - Dean Burnett has over 30 years of experience with Yamaha, previously serving as Vice President of Yamaha's Marine Innovation Center and President of Siren Marine and Skeeter and G3 Boat companies [1][3] - Mike Martinez will assist Burnett during the first quarter of 2026 to ensure a smooth transition before his retirement on April 3, 2026 [2] Group 2: Contributions of Mike Martinez - Martinez has been instrumental in launching significant products and initiatives that contributed to Yamaha's success in the U.S. powersports industry, including the Kodiak 450 and the Rhino Side-by-Side vehicle [4][5] - Under Martinez's leadership, Yamaha has achieved 26 premier class championships in various racing competitions and has contributed over $8 million to the Yamaha Outdoor Access Initiative over the past 18 years [5] Group 3: Future Direction - Burnett expressed commitment to continuing Yamaha's legacy of creating lifelong memories for customers and supporting dealer partners [4] - The leadership transition aims to align strategy and operations for future success in Yamaha Motorsports [3]