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SEGG Media Invests in Veloce Media Group to Accelerate Strategic Expansion in Esports, Motorsports and Immersive Digital Content
Globenewswire· 2025-07-16 14:30
Core Insights - SEGG Media Corporation has announced a strategic investment in Veloce Media Group, aiming to enhance its position in the sports, entertainment, and gaming sectors [1][2][3] Investment Details - The investment values Veloce at £40 million ($53 million USD) pre-money and will be executed in two tranches, allowing SEGG to acquire a majority stake of 51% [2][7] - The first tranche includes a commitment of £2 million ($2.6 million USD) for Veloce's acquisition of Quadrant, with the remainder expected to be completed by the end of July 2025 [7] Company Performance - Veloce Media Group reported £12.8 million ($17.5 million USD) in revenue for the fiscal year ending March 2025, showcasing strong growth potential [4] - The company has established the world's largest racing and gaming media network, achieving over 750 million monthly digital views [4][14] Strategic Focus - SEGG Media's investment is part of a broader buy-and-build strategy aimed at creating immersive sports experiences and next-generation media [2][3] - The company is focusing on motorsport and soccer as key verticals for future growth, leveraging partnerships and content creation to enhance fan engagement [8][9] Market Positioning - The partnership with Veloce positions SEGG Media to tap into a digitally active youth demographic, particularly in regions like Saudi Arabia, which has a significant gaming population [11][12] - Veloce Media Group is recognized for its innovative approach in engaging Gen-Z and millennial audiences through immersive content and competitive platforms [4][10]
X @The Economist
The Economist· 2025-07-01 20:16
Motorsports firms are seeking to diversify beyond Formula One. During the pandemic, teams helped design and manufacture equipment for covid-19 patients. Co-operation with the defence industry dates back even further https://t.co/11RjDb1iNT ...
Apollino Racing Team Rider Ken Ken Captures Historic 2025 AMA USSE Championship
Globenewswire· 2025-07-01 13:00
Core Insights - Neisen Zhang, a young Chinese rider, has won the 2025 AMA US Sprint Enduro championship, highlighting the increasing presence of Chinese youth in American motorsports and the effectiveness of Apollino's youth development programs [1][11] Company Overview - Apollino (Zhejiang Apollo Sports Technology Co., Ltd.) is committed to making off-road riding accessible to all ages and skill levels, offering electric motorcycles that provide a quiet and user-friendly riding experience [13][14] - The company operates in over 70 countries, focusing on youth development initiatives and comprehensive racing programs to support emerging athletes from grassroots to championship levels [14] Industry Context - The AMA US Sprint Enduro series serves as a premier talent development platform, emphasizing explosive sprint performance and providing a selection series for the official U.S. national team [3] - The 2025 season included 80 tests across multiple U.S. states, showcasing the competitive nature of the series despite weather-related cancellations [4][5] Performance Highlights - Neisen Zhang achieved six victories and one runner-up finish in the seven-round series, demonstrating remarkable consistency and skill across multiple racing disciplines [5][7] - His success in the series, along with 15 victories in 19 races across three major series, underscores the potential of young international competitors in motorsports [5][12] Support and Development - Apollino Racing's support, including access to top-tier equipment and technical assistance, has been crucial for Neisen Zhang's focus on competition and skill development [9][11] - The company's youth development programs start with entry-level training, including electric dirt bike programs for kids, aimed at introducing young riders to off-road racing fundamentals [12]
X @The Economist
The Economist· 2025-06-29 21:17
Britain’s motorsports industry employs 50,000 people and generated revenues of £16bn ($22bn) in 2023, data suggest. What has made it so successful? https://t.co/26XEXga9My ...
Oracle Red Bull Racing Selects Oracle Fusion Cloud Applications Suite to Accelerate Operations
Prnewswire· 2025-06-26 12:00
Core Insights - Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications Suite to enhance efficiency and support cost cap compliance [1][2] - The team aims to replace manual financial planning processes with an integrated cloud platform to improve productivity and reduce costs [2][3] Financial and Operational Efficiency - The implementation of Oracle Fusion Applications will allow Oracle Red Bull Racing to optimize financial planning, accelerate business insights, and enhance resource allocation [3][5] - The use of Oracle Fusion Cloud Enterprise Performance Management (EPM) will increase visibility and improve planning and budgeting processes [3] Human Resources and Employee Experience - Oracle Fusion Cloud Human Capital Management (HCM) will simplify HR processes, improve payroll, and enhance talent recruitment [3] - The integration aims to provide detailed workforce insights and improve the overall employee experience [3] Fan Engagement and Customer Experience - Oracle Red Bull Racing utilizes Oracle Fusion Cloud Customer Experience (CX) to enhance fan engagement through personalized content and loyalty programs [4] Technological Advancements - The team will leverage cloud and AI technologies to drive innovation and efficiency in its operations [5] - Continuous innovation and AI-powered automation are expected to support finance and operations, contributing to greater success on and off the track [5]
Sports.com Enters Strategic Sponsorship with Racing Women to Accelerate the Future of Female Motorsport
Globenewswire· 2025-06-16 13:55
RW Group Left to Right: Laura O’Connell, Graeme Grew, Jordan Dolishka Racing Women Hat Racing Woman Hat FORT WORTH, Texas, June 16, 2025 (GLOBE NEWSWIRE) -- Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or “the Company”) and Sports.com announced a sponsorship agreement with Racing Women LLC, the movement pioneering access and opportunity for women in motorsports and STEM programs worldwide. With 4,500 women from more than 70 countries already engaged in its global community, Racing Women, le ...
Disney and Formula 1® Unveil Collaboration with Disney's Mickey & Friends Launching in 2026
Prnewswire· 2025-05-20 10:01
Core Insights - Formula 1 and Disney have announced a collaboration featuring Mickey & Friends, set to launch in 2026, aimed at creating unique experiences, content, and merchandise for fans globally [1][2]. Group 1: Collaboration Details - The partnership leverages both brands' strengths in creativity, entertainment, and innovation to engage fans worldwide through memorable experiences [2]. - Tasia Filippatos, President of Disney Consumer Products, emphasized the collaboration as a unique opportunity to merge two iconic entertainment properties, promising tailored content and experiences for both Disney and F1 fans [3]. - Emily Prazer, Chief Commercial Officer of Formula 1, highlighted the collaboration's alignment with F1's strategy to expand into broader consumer markets, introducing Disney to its 820 million fans globally [3]. Group 2: Audience Engagement - Recent data indicates a significant increase in younger fans for Formula 1, with over four million children aged 8-12 actively following the sport in the EU and US [3]. - Social media engagement shows that 54% of F1 followers on TikTok and 40% on Instagram are under 25 years old, indicating a youthful demographic that the collaboration aims to attract [3]. Group 3: Future Developments - Additional information regarding how fans can engage with Mickey & Friends during their Formula 1 adventure will be shared in the coming months [4]. - Fans are encouraged to follow @mickeymouse and @f1 on social media for updates on the collaboration [4]. Group 4: Company Backgrounds - Disney Consumer Products focuses on integrating beloved brands into daily life through various products and experiences, including toys, apparel, and digital content [4]. - Formula 1, established in 1950, is recognized as the world's most prestigious motor racing competition and is part of Liberty Media Corporation [5].
Spectrum Joins Meyer Shank Racing for the 109th Running of the Indianapolis 500
Prnewswire· 2025-05-13 15:07
Company Overview - Spectrum is a leading broadband connectivity company and cable operator, offering advanced communications services to over 57 million homes and businesses across 41 states [5] - The company provides a full range of services including Spectrum Internet®, TV, Mobile, and Voice, supported by a 100% U.S.-based workforce [5] Partnership with MSR - Spectrum has partnered with Meyer Shank Racing (MSR) for the Indianapolis 500, aligning with a brand that shares a passion for performance and precision [2] - The collaboration will showcase Spectrum at the Indianapolis Motor Speedway, which is expected to attract 350,000 race fans, marking it as the largest attended single-day sporting event in the country [2] Marketing Strategy - The Indianapolis 500 is viewed as the perfect platform for Spectrum to demonstrate its brand, emphasizing its status as the provider of the nation's fastest internet [3] - Spectrum aims to enhance its visibility and brand recognition by sponsoring race cars, showcasing its commitment to speed and reliability [3] MSR Team Background - Meyer Shank Racing is a championship-winning team in the NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship, known for its innovation and performance [7] - The team has a notable history, including being the 2021 Indianapolis 500 winner and a three-time overall winner at the Rolex 24 at Daytona [7]
Lottery.com and Sports.com at Indianapolis Motor Speedway
Globenewswire· 2025-05-08 16:48
Sebastian Murray Makes INDY NXT Grand Prix Doubleheader Debut Sebastian Murray Indy NXT driver Sebastain Murray Murray No.2 Car Ahead of Pack at Grand Prix of Alabama Sebastian Murray drives the No.2 car sponsored by Lottery.com and Sports.com in the Grand Prix of Alabama. INDIANAPOLIS, May 08, 2025 (GLOBE NEWSWIRE) -- Lottery.com Inc. (Nasdaq: LTRY, LTRYW) announces that Scottish driver Sebastian Murray is set to make his Indianapolis Grand Prix race debut this weekend, piloting the No. 2 Dream Raci ...
Sebastian Murray Makes Second INDY NXT by Firestone Start Driving No. 2 Car Sponsored by Lottery.com and Sports.com
Globenewswire· 2025-05-05 19:30
Strong Qualifying for Andretti Cape Driver & Red-and-Black Branding Turn Heads Murray No.2 Car Ahead of Pack at Grand Prix of Alabama Sebastian Murray drives the No.2 car sponsored by Lottery.com and Sports.com in the Grand Prix of Alabama. Murray NO. 2 Car On a Corner INDY NXT by Firestone No. 2 Car Driven by Sebastian Murray at the Grand Prix of Alabama BIRMINGHAM, Ala., May 05, 2025 (GLOBE NEWSWIRE) -- Rising open-wheel talent Sebastian Murray made his second INDY NXT by Firestone start this weeke ...