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Kohl’s defends Kohl’s Cash, a program that boosts repeat shopping
Yahoo Finance· 2025-12-28 16:33
Group 1: Pricing Strategies - Apple limits discounts to once or twice a year to maintain the perception of value and encourage full-price purchases [1] - Ron Johnson's overhaul of JC Penney aimed to eliminate discounts in favor of a 'fair and square' pricing model, which ultimately failed due to poor consumer response [2][3] - The removal of discounts can alienate a retailer's core fan base, as seen in the struggles of JC Penney under Johnson's leadership [3] Group 2: Kohl's Cash Program - Kohl's Cash is earned during promotions, providing $10 for every $50 spent on qualifying items, and can be redeemed like cash during specified periods [5][7] - The Kohl's Cash program is popular and has been maintained despite industry challenges, contrasting with other retailers that have altered their discount strategies [4] - Kohl's Rewards members earn additional Kohl's Cash on all purchases, enhancing the savings potential for consumers [7]