Core Insights - Equifax is launching Identity Proofing within its Kount 360 platform to enhance identity verification for businesses in regulated industries, aiming to reduce fraud and comply with know-your-customer requirements [1][2] Group 1: Product Features - Identity Proofing integrates verification checks throughout the customer journey, ensuring the authenticity of customer-provided information and its absence from sanctions or global watchlists [1][2] - The solution includes customizable workflows that utilize digital signals from emails and devices, enabling screening against sanction watchlists and detection of synthetic identities [2][4] - Integrated document verification and facial recognition biometric checks are part of the offering, developed in partnership with Incode, enhancing security against fraud schemes [2][4] Group 2: Benefits - Businesses can achieve better fraud prevention outcomes and improve customer interactions through streamlined onboarding processes and comprehensive views of identity risk [3][4] - The solution allows for a user-friendly experience by consolidating multiple solutions from a single provider, thus eliminating the need for managing various point solutions [7] - Step-up authentication is included to create a seamless customer experience by automatically sending protocols after verification, ensuring rightful ownership of the identity [7]